Faster and more efficient Google AdWords unveiled
Google AdWords has been revamped to enhance its efficiency for digital marketers.
The platform, which offers pay-per-click and site-targeted advertising for both text and banner ads, is now trialling new features which aim to make the campaign management process ‘faster and easier’.
AdWords has been a popular tool for advertisers to date. The interface enables businesses to specify which search terms should trigger their ads and state how much they are willing to pay ‘per click’. When a user searches on Google, ads for relevant words are shown as 'sponsored links' on the right side of the screen, and sometimes above the main search results.
Features of the Google AdWords makeover are said to include:-
- More ways to see your data and find the right tools at the right time
- Quicker account navigation
- Easier editing for keywords, ads, bids and placements
- Better insight into your account through more detailed statistics and in-context reports
Currently, Google AdWords is looking to its customers to offer feedback and constructive criticism of the new design. Users are being asked to log into their account over the next 30 days to trial the improved interface through an option to flick between ‘Previous Interface’ and ‘New Interface’ (Beta).
Google AdWords intends to make tweaks based on this advertiser feedback. The modifications will only be made permanent once the company is confident and happy that all the advertising needs of its customers are being met.
Users can access a set of frequently asked questions on the changes by visiting
new Google AdWords.
