Sat 23rd of January, filed under PPC
PPC helps Google weather recession
Google has maintained double-digit levels of growth in news that seemingly underlines the resilience of PPC marketing during the recession.
The PPC advertising giant has just published its financial results for the year ending December 31st 2009. On a global scale, Google reported that total revenues for the fourth quarter had risen 17 per cent year on year to £4.11 billion.
Turning to the domestic picture, it seems that business is relatively stable. UK revenues in the fourth quarter of 2009 were worth £475.90 million. This represents 12 per cent of overall revenues – exactly the same proportion as the same point in 2008.
Google reports PPC growth
Google also gave PPC marketing analysts an interesting insight into the rate of growth in the paid-for market. Average cost-per-click rose five per cent over the fourth quarter of 2008, while the overall number of clicks increased by 13 per cent over the same period of time.
"Google had a strong fourth quarter," said Eric Schmidt, CEO of Google. "As we enter 2010, we remain hugely optimistic about the internet and are continuing to invest heavily in technological innovation for the benefit not only of our users and customers but also the wider web."
Earlier this month, a report from Californian SEO company Efficient Frontier showed increasing consolidation in the PPC sector. It revealed that Google accounted for 74.4 per cent of all US paid ad clicks in the fourth quarter of 2009. To put this into context, the company's market share was 72.3 per cent at the beginning of the year.
Posted by Richard Frost
