Google comments platform expected

Wed 28th of March 2012, filed under SEO

The Google comments platform

Based on discussions at the G-Saudi Arabia event, it has been suggested that Google is set to unveil several new features including a commenting platform.

Saud Al-Hawawi, owner of the Tech-WD blog, attended the event and reported that a number of unannounced Google features were discussed. This included a new commenting system which would appear on third party sites and contain deep links to Google services and products. It was suggested that the new Google platform will integrate with Google search results and Google+ so that comments are indexed in SERPs and appear within the social network.

The Facebook commenting system

While Google is looking into introducing a commenting system, Facebook already has a similar platform. The system appears on third party sites, which allows Facebook members to make comments on new articles, blogs and product pages that will also appear in their Facebook News Feed.

As the Facebook comments platform has proven to be a success due to it being widely used by Facebook members, it has been suggested that Google could be launching a competitor in an attempt to push its own social network. The Google comments system would act as a constant reminder of Google+ due to the platform appearing on third party sites. This could help members to become more aware of the social network, resulting in more members interacting with Google+.

Daniel Nolan, managing director at theEword, said: "The introduction of the Google commenting system suggests that the search engine giant is attempting to further the success of its social network Google+. It will be intriguing to see how the new comments platform compares to the systems already set up by Facebook, Disqus and Livefyre."

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