New markup for webpages allows authorship to be included

Wed 8th of June 2011, filed under Internet News

Authored content will be grouped together

Google has implemented a simple new markup, which allows pages to be additionally recognised based on authorship.

Google has announced in its search blog that it is beginning to support authorship markup, which will eventually help people find content from specific authors in search results. When a page is created it will be possible to display in the code who the author is, meaning that various pages with content from the same author will be related in searches.

Currently it is supporting markup that facilitates sites to link within their site from content pages to author pages. For example, if a site has a news page, with content added from specific authors, webmasters can link all these articles back to a profile page for that specific author. Google Software Engineer, Othar Hansson says: "We know that great content comes from great authors, and we're looking closely at ways this markup could help us highlight authors and rank search results."

Easy implementation for websites with authored content

Google wanted the markup to be as simple to implement as possible, so is using existing standards, HTML5 (rel="author") and XFN (rel="me"). Webmasters can learn more about the new markup from the Google help centre. Google has already helped publications such as the New York Times and the Washington Post to markup their pages accordingly. In addition, everything hosted by YouTube and Blogger will now contain this markup, which will work automatically when users publish content.

The new facility is an exciting prospect for online authors and content providers. It will be possible for all their work to be displayed and grouped together, potentially allowing them to eventually appear higher in search results for the topics they write about.

Mark Baker, online marketing manager at theEword, said: "This is a fantastic step forward that will help indirectly deal with issues of duplicate content; w?ve already started rolling this out to our clients. As a forward thinking SEO agency we always welcome improvements to search metrics."

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