Youtube’s video marketing program expands
Makers of some of the most popular videos on the net will be invited to enable ads and enjoy a share of the revenue, it has been announced.
Google is extending its
YouTube Partnership Program to include one-off virals, having previously targeted prolific users and just a handful of the most-viewed clips.
Under the individual video partnerships scheme, users who have uploaded successful videos will be sent an email and given a reminder on the watch page encouraging them to enable revenue sharing.
Should they agree to this, the makers will then be invited to create a Google AdSense account assuming they don’t have one already.
Google will then insert ads into these videos and pay a share of the revenue directly into that AdSense account, viral
marketing experts may be interested to learn.
Google sets out inclusion criteria
Clips will be considered for inclusion in the individual video partnerships initiative based on a number of criteria.
“To determine whether a particular video is eligible for monetisation, we look at factors like the number of views, the video’s virality and compliance with the YouTube Terms of Service,” stated Google product manager Shenaz Zack on the YouTube Biz Blog.
“We’re excited to see how individual video partnerships will help even more people make money from their success on YouTube.”
The US market will act as guinea pigs for the project but Google hopes it will soon be able to roll out the scheme internationally.
Industry experts have noted that Google has struggled to monetise YouTube since buying the property for just over £1 million in June 2006.
Recently, it has tried creating official brand channels and placing ads either before or after user-generated content.
