Update to Google's Knowledge Graph

Mon 22nd of October 2012, filed under SEO

Extra info added to aid searchers

Google users will be able to get even more information from their browsing after the search engine revealed an addition to its Knowledge Graph.

This feature has become popular with users since it launched in May, with Google able to answer queries in detail and provide helpful supplementary information.

It is within this extra detail that the slight change has been made, specifically the section marked 'People also search for'. Previously, this had comprised of a list of related topics, but provided no information on how they tied in with your original query.

Now, if users hover over these images or click them, they may be given more information about how they are linked.

For example, a search for the movie Toy Story 3 reveals that Monsters Inc and Finding Nemo were two other films helmed by the same director, Lee Unkrich. Meanwhile, you also discover that actor John Ratzenberger, who plays porcine moneybox Hamm in the series, has given his voice to many more Pixar films, such as Cars 2.

Google aiming to make search even more informative

Posting on the Google Insights blog, engineer Golan Pundak said: "Search is a lot about discovery, and the Knowledge Graph, our map of real-world people, places and things, is designed to help you find new information easily."

Indeed, it is hoped that the new information will allow people to make surprising discoveries that the searcher can use, such as previously unknown books written by an admired author or further films featuring a particular Hollywood star.

Google has already tried to show how entertaining this can be with their Bacon number idea. Based on the actor Kevin Bacon, users can simply enter this as a search query followed by the name of any other actor to see how many steps it takes to get from Kevin Bacon to them using movie co-stars.

Adrian Mursec, senior developer at theEword, said: "Anything that makes search more fun is always a good idea, and this does add an extra dimension to Knowledge Graph. It has the potential to be useful as well, so all in all it's a great move from Google."

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