Wed 11th of July 2012, filed under Mobile Marketing
Google+ for iPad
Google+ has been given a new look for the iPad, in what is being seen as an attempt to capitalise on Facebook's mobile shortcomings.
In an official blog post, the company announced the launch of Google+ for iPad. The app automatically styles content appearing in the news stream for optimal viewing on Apple tablets based on type, popularity and orientation. And there are also new ways to engage with this content - pinching a post enables people to add comments or expand it, while dragging the post with two fingers allows users to share it elsewhere.
Google+ for iPhone
Meanwhile, a new feature has been added to the Google+ for iPhone app. Google+ events, which were rolled out recently for desktops, have now been introduced to the app. This means that users can create and manage events on the move for the first time.
Both the new iPad app and iPhone update are available to download from version 3.0 of the App Store. Google's decision to focus on mobile users stands in stark contrast to Facebook. Ahead of listing on the NASDAQ earlier this year, Facebook published a statement to investors admitting that the explosion in smartphone ownership was a 'risk factor' for the business. It stated: "Growth in use of Facebook through our mobile products, where our ability to monetise is unproven, as a substitute for use on personal computers may negatively affect our revenue and financial results".
Adrian Mursec, senior developer at theEword, commented: "Google+ is still looking for a unique selling point that gives it the edge over Facebook. If Google can provide a superior experience for mobile users, and integrate this with its excellent paid advertising infrastructure, the company could be onto a real winner."
Posted by Richard Frost