Google Super Bowl advert surprises industry

Mon 8th of February 2010, filed under Internet News

Google advertises during Super Bowl

Google took the unprecedented step of advertising its services on prime time television with a 60-second advertisement during Sunday's Super Bowl.

The spot, named 'Parisian Love', aired during the high-profile game of American Football and was thought to have cost over £3 million to air. The advert, which is part of the Search Stories series, follows the life of an American Googler as he moves to Paris and finds romance.

Eric Schmidt, chairman of Google, said the advert was one of the most popular from the Search Stories series.

"We did?t set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and i?s had such a positive reaction on YouTube, that we decided to share it with a wider audience."

'Pressure from Microsoft'

The move from Google follows a series of high-profile marketing campaigns for its Chrome internet browser. The company's gradual move into mainstream advertising is rumored to be motivated by the increasing market share of Microsoft search engine Bing.

Danny Sullivan, editor of Search Engine Land said that Google was running the advert in an attempt to cement its share of internet searchers.

"This pretty much confirms that Google is absolutely feeling the pressure from Bing. The company has never, ever seriously advertised its core search offerings before in this manner," he said.

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