Wed 2nd of February 2011, filed under Mobile Marketing
iPhone shopping app launched
Apple users can now check product reviews and compare prices in an instant, following the launch of Google Shopper for iPhone.
The shopping app, which was originally rolled out for Android smartphones in 2010, aims to provide a one-stop portal for purchasing decisions. Users can search for information and reviews on a particular product, compare online prices and even find out where it is available locally.
How to use Google Shopper for iPhone
As an example, Google has given the example of a cast iron skillet (pictured). App owners can type in the phrase 'cast iron skillet' to browse different models, read reviews from fellow shoppers and make an online purchase on the spot. Alternatively, if they are standing in front of a particular model in a cooking shop, they can scan the barcode to find out all about it.
Richard Hung, senior product manager at Google Shopper, said: "Millions of people have downloaded Google Shopper for Android to help them shop on the go. Today, we're excited to let you know that Google Shopper, our popular Android shopping application, is now available for iPhone as a download in the App Store."
Google Shopper for iPhone is being offered for free in the App Store. Compatible with the iPhone 3GS and iPhone 4 with iOS 4.0+, it is only available in the US and UK.
The app represents Google's latest attempt to respond to the burgeoning app market. Last summer, for example, we reported how Google was offering links to apps in its search results.
Posted by Richard Frost