Search giant Google sets philanthropic goal

Tue 9th of March 2010, filed under SEO VP reveals charity plans for search giant

Internet powerhouse Google has outlined proposals to improve on its philanthropic activity in 2010, which include donating one per cent of its yearly profits to good causes. vice president Megan Smith revealed on the compan?s official blog that it will be looking to increase aid to areas such as health, education and the environment. She added that the search engine giant passed on around $100 million (£67m) in 2009, including the Dollars for Doers incentive scheme in which it matches its employee? individual charitable efforts.

Worldwide response

In addition, the blog outlines the full extent to which the company responded to the humanitarian crises in Haiti and Chile with updated Google Earth Imagery and maps. Furthermore, it pointed to the unveiling of the Person Finder? a system designed to help people find loved ones in the wake of a disaster? as further evidence of its philanthropic side.

Smith said:?Overall, our philanthropic mission at Google includes our projects and a range of other initiatives - from grants, scholarships and other charitable giving programs to in-kind product support for non-profits. Our founders have set a goal of devoting approximately 1 per cent of Google's equity and yearly profits to philanthropy?

Figures produced by The Nielsen Company earlier this year show that Google now accounts for two in three search engine queries. The firm was used for 67.3 per cent of searches in the US in December 2009, according to the data monitor.

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