Social Search released by Google

Fri 29th of January 2010, filed under Social Media

Google releases Social Search

Social Search, the personalised search feature from Google, has been released.

The tool, originally previewed in 2009, allows users to see blog posts, images and other material from contacts in their online social network. If selected, Social Search presents search results from a user's pre-determined circle of friends and relatives. The tool scours blogs, photo-sharing sites and other content in order to rank material on their relevance to a specific query.

The tool uses personal information from Google Reader, Google Chat and Google Mail to establish a set social circle. It can also intelligently add contacts based on shared links and connections on sites such as Twitter.

Maureen Heymans, technical lead for Social Search, explained how the service operated on the official Google blog:

"If one of my friends has written a blog where he talks about a great baby shop he found in Mountain View, this might appear in my social results. I could probably find other reviews, but my friend's blog is more relevant because I know and trust the author."

She added:

"We think there's tremendous potential for social information to improve search, and we're just beginning to scratch the surface. We're leaving a "beta" label on social results because we know there's a lot more we can do."

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