Amazon Kindle in App Store challenge

Thu 21st of January 2010, filed under Design

E-reader targets smartphone apps

The line between e-reader and smartphone has been blurred after Amazon revealed the Kindle will soon support third-party apps.

Apps have proven immensely popular on smartphones like the Nexus One and the iPhone, which boasts more than 100,000 on the App Store. Now, Amazon has announced that its e-reader will follow suit by offering apps in the Kindle Store later this year.

From next month, developers will be able to get a limited beta of the new Kindle Development Kit. This includes coding samples, tools, help documents and a Kindle Simulator that recreates the layout of the e-reader.

Amazon discusses Kindle Development Kit

Ian Freed, vice president of Amazon Kindle, said: "We've heard from lots of developers over the past two years who are excited to build on top of Kindle. The Kindle Development Kit opens many possibilities? we look forward to being surprised by what developers invent."

Amazon has also given a few examples of third-party apps that are in the pipeline. A company called Handmark is creating a global restaurant guide that will include reviews and customer ratings, while Sonic Boom is developing a series of word games and puzzles. Electronic Arts also has plans for the platform. Adam Sussman, vice president of worldwide publishing at EA Mobile, said: "We look forward to bringing some of the world's most popular and fun games to Kindle and their users."

The e-reader is the number one selling product across the whole of Amazon. This month saw the launch of the eagerly awaited Kindle DX, which can hold up to 3,500 books? 2,000 more than the Kindle 2.

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