CEO-less Yahoo drops in May search market share

Mon 14th of May 2012, filed under SEO

Minor changes in May

Digital intelligence service Experian Hitwise has published the latest UK search engine market share stats for May 2012.

For the four weeks ending 5 May 2012, Google.com and Google.co.uk received a combined total of 90.50 per cent of search volume. This is a tiny 0.06 per cent up on its April 2012 search engine market share, where Google saw an unexplained drop in UK search volume share. Meanwhile Bing dropped by 0.08 per cent, Ask climbed 0.1 per cent, and Yahoo dropped another 0.06 per cent to 2.45; in all, a stable month.

The downward spiral

Of course, the stability in market share belies the turmoil at Yahoo, after it was confirmed that CEO Scott Thompson had stepped down yesterday. The former PayPal exec took the helm at Yahoo in January, hoping to turn around the company's fortunes. However, one of his stand-out actions was to announce 2000 job losses in April. Shareholder David Loeb was rumoured to be lobbying for new directors, and last week discovered that the computer science degree on Thompson's CV was not genuine, causing the CEO to quit.

Yahoo's fall from grace has been well documented, and has been echoed by a gradual decline in UK search engine market share. In March 2011, the company was receiving almost 3 per cent of search volume, although its current 2.45 per cent is up on its low point of 2.22 in January 2012. Of course, the search alliance means that Yahoo's search results are now powered by the Bing index, perhaps indicating search is not a priority in Yahoo's current business plan.

For the week ending 5 May 2012, Hitwise found that the fastest-growing search terms related to the UK's local and mayoral elections, as well as Papiss Cisse's goal against Chelsea.

Here are the UK search engine market share stats for May 2012 in full:

UK Search EngineMay 2012 share (%)April 2012 share (%)Change
Google90.5090.44+0.06
Bing3.843.92-0.08
Yahoo2.452.51-0.06
Ask1.861.76+0.10
Others1.351.37-0.02

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