Thu 20th of September 2012, filed under Mobile Marketing
The app that gets partygoers home safely
A new smartphone app that replaces the need for designated drivers or expensive taxis is set to launch.
Named StearClear, the app allows people to drive their own vehicle to a bar or party, then arrange for a driver to take them home at the end of the night. The passenger can pay for this instantly through a card linked to their smartphone, relieving the worry about keeping enough money to pay for a taxi at the end of the night.
On its website, StearClear describe the product as "A Designated Driver service that uses sophisticated GPS technology delivered through a smart phone application to connect customers with professional drive teams that get them and their cars home safely."
The idea has been tested before in America, but only ever on a local scale. StearClear has secured major startup funding and aims for the idea to go nationwide and eventually global. By allowing entrepreneurs to open their own StearClear franchises, the founders believe that smartphone technology will soon revolutionise the way people socialise forever.
Nationwide launch weeks away
Beta testing of the app is currently taking place in New Jersey. A full launch is expected by the start of November, with the creators of the idea Craig Sher, Ken Schwartz, Andrew Bares and Harjinder Sidhu joined by two new investors, Thomas Chisholm and Neil Rosoff. A large social media campaign is taking place to coincide with the launch, with tweets being sent from the StearClear account to people talking on Twitter about their nights out or being intoxicated.
While this service is currently only available in America, further global expansion is a possibility if the idea catches on. This is the latest in a series of technology advancements being used to make driving safer, with a driverless car being trialled by Google in previous years.
Tom Glass, creative director at theEword, said: "This is another example of the way smartphones are being used to make life both easier and safer. Mobile technology is developing rapidly and is now capable of things many never imagined possible just a few years ago."
Posted by Ben Dudley