Commercial copywriters given ad pointersMaking simple changes to ads can radically improve ROI. An online marketing analyst has suggested four ways to optimise copy.
Twitter reveals new featuresTwitter launches geotagging option for users, allowing account holders to include their location in updates written on the web.
Latent impact of display adsEuropeans may be more susceptible to online display ads than Americans. A new comScore study has investigated latent view-through rates.
Icann reconsiders adult domainThe .XXX extension could be on sale later this year. Icann, which dismissed the original application in 2007, will reconsider its position this week.
Google shows charitable sideGoogle has outlined plans to devote one per cent of its equity and yearly profits to charitable causes around the world this year.
UK gears up for iPadThe iPad will arrive in the UK next month. That means Europeans will be offered the tablet just a few weeks after the Americans.
Twitter reaches 10 billion tweetsThe 10 billionth tweet has been posted on social media site Twitter.
Foursquare and Vodafone sign partnershipLocation-based game Foursquare has signed a deal with Vodafone in an effort to increase the social media site's users.
Facebook tipped to pass milestoneFacebook could generate revenues of $1 billion in 2010. An in-depth report has shed light on the social network's finances.
Call for PPC rethinkBrand marketers are apparently concentrating too much on PPC volume. An online marketing analyst believes a "360 approach" offers better returns on investment.
ASA to police commercial websitesThe Advertising Standards Authority will regulate copywriting on commercial websites. The organisation already covers emails, text messages, banners, pop-ups and sponsored search listings.
Twitter suffers phishing scamManchester Twitter users have been affected by a spate of phishing attacks this week. Twitter has responded by issuing some simple security tips.
US ad recession softensThere may be light at the end of the tunnel for US advertising. The rate of decline in adspend has slowed noticeably.
Microsoft is top B2B brandMicrosoft has been named the UK's top B2B brand. Last year's winner Google dropped to fifth in the Top 50 Business Superbrands Survey 2010.
Yahoo joins RTS gameYahoo has followed the lead of Google and Microsoft in real-time search. A new partnership means Yahoo Search can now integrate all public tweets.
Google shakes up display adsGoogle has announced the launch of DoubleClick for Publishers. The move could change the way PPC marketing professionals view display advertising.
Microsoft offers browser choiceInternet Explorer users will be asked if they wish to change browsers. Microsoft's action follows competition talks with the European Commission.
Sex.com for saleThe most expensive domain in history is back on the auction block. Sex.com will be sold on March 18th 2010.
Microsoft and Yahoo approvedThe Microsoft-Yahoo search agreement has been approved in Europe and the US. Implementation of the deal will begin in the coming days.
Fortune 500 SEO criticisedFortune 500 companies are failing to link paid and organic strategies. Only 25 per cent of PPC keywords also rank highly for natural search.
SeeSaw battle for VOD viewersA new ad-supported video-on-demand service has launched, offering TV programming from BBC Worldwide, Channel 4 and Channel 5.
Microsoft unveils Windows Phone 7The Windows 7 Phone Series has been launched. Microsoft CEO Steve Ballmer unveiled the operating system at the Mobile World Congress.
App Store rival announcedMobile operators are teaming up to take on the App Store. The Wholesale Applications Community has the backing of the UK's big four mobile operators.
Aperture 3 launchesApple has unwrapped the latest edition of its photo-editing software. Aperture 3 introduces Brushes, Faces, Places and multimedia slideshows.
Bing grows in US and UKBing is gaining users on both sides of the Atlantic. Independent figures show that Microsoft's search business has enjoyed a bumper month.
Doritos ad smashes viewing recordDoritos' Snack Attack Samurai has become the most viewed TV ad of all time. It was watched by 116 million people during Super Bowl XLIV.
Buzz in the air at GoogleGoogle Buzz is here. The social networking tool offers geotagging for mobile users.
Online safety campaign launchedA government-backed initiative aims to make children safer online. The launch has been timed to coincide with EU Safer Internet Day.
Google runs Super Bowl advertGoogle took the unusual step of advertising its search engine during yesterday's Super Bowl contest in America. The advert was thought to have cost over £3 million.
American teens shun bloggingA new study has revealed that teenagers in the United States are less likely to blog than in previous years. The change has been attributed to the rise of sites such as Twitter.
Britons top online sales figures
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