Making simple changes to ads can radically improve ROI. An online marketing analyst has suggested four ways to optimise copy.
Twitter launches geotagging option for users, allowing account holders to include their location in updates written on the web.
Europeans may be more susceptible to online display ads than Americans. A new comScore study has investigated latent view-through rates.
The .XXX extension could be on sale later this year. Icann, which dismissed the original application in 2007, will reconsider its position this week.
Google has outlined plans to devote one per cent of its equity and yearly profits to charitable causes around the world this year.
The iPad will arrive in the UK next month. That means Europeans will be offered the tablet just a few weeks after the Americans.
The 10 billionth tweet has been posted on social media site Twitter.
Location-based game Foursquare has signed a deal with Vodafone in an effort to increase the social media site's users.
Facebook could generate revenues of $1 billion in 2010. An in-depth report has shed light on the social network's finances.
Brand marketers are apparently concentrating too much on PPC volume. An online marketing analyst believes a "360 approach" offers better returns on investment.
The Advertising Standards Authority will regulate copywriting on commercial websites. The organisation already covers emails, text messages, banners, pop-ups and sponsored search listings.
Manchester Twitter users have been affected by a spate of phishing attacks this week. Twitter has responded by issuing some simple security tips.
There may be light at the end of the tunnel for US advertising. The rate of decline in adspend has slowed noticeably.
Microsoft has been named the UK's top B2B brand. Last year's winner Google dropped to fifth in the Top 50 Business Superbrands Survey 2010.
Yahoo has followed the lead of Google and Microsoft in real-time search. A new partnership means Yahoo Search can now integrate all public tweets.
Google has announced the launch of DoubleClick for Publishers. The move could change the way PPC marketing professionals view display advertising.
Internet Explorer users will be asked if they wish to change browsers. Microsoft's action follows competition talks with the European Commission.
The most expensive domain in history is back on the auction block. Sex.com will be sold on March 18th 2010.
The Microsoft-Yahoo search agreement has been approved in Europe and the US. Implementation of the deal will begin in the coming days.
Fortune 500 companies are failing to link paid and organic strategies. Only 25 per cent of PPC keywords also rank highly for natural search.
A new ad-supported video-on-demand service has launched, offering TV programming from BBC Worldwide, Channel 4 and Channel 5.
The Windows 7 Phone Series has been launched. Microsoft CEO Steve Ballmer unveiled the operating system at the Mobile World Congress.
Mobile operators are teaming up to take on the App Store. The Wholesale Applications Community has the backing of the UK's big four mobile operators.
Apple has unwrapped the latest edition of its photo-editing software. Aperture 3 introduces Brushes, Faces, Places and multimedia slideshows.
Bing is gaining users on both sides of the Atlantic. Independent figures show that Microsoft's search business has enjoyed a bumper month.
Doritos' Snack Attack Samurai has become the most viewed TV ad of all time. It was watched by 116 million people during Super Bowl XLIV.
Google Buzz is here. The social networking tool offers geotagging for mobile users.
A government-backed initiative aims to make children safer online. The launch has been timed to coincide with EU Safer Internet Day.
Google took the unusual step of advertising its search engine during yesterday's Super Bowl contest in America. The advert was thought to have cost over £3 million.
A new study has revealed that teenagers in the United States are less likely to blog than in previous years. The change has been attributed to the rise of sites such as Twitter.