First UK 4G could feature on Nokia Lumia

Mon 10th of September 2012, filed under Mobile Marketing

Everything Everywhere in rumoured Nokia negotiation

Nokia's controversial new Lumia 920 device could be the first in the UK to offer 4G, after the Finnish company were reported to be in talks with network provider Everything Everywhere.

The arrival of improved mobile internet on our shores has caused much confusion in recent weeks, as first it appeared that there were no plans to introduce 4G until 2013 at the earliest.

However, last month Ofcom appeared to change its mind as Everything Everywhere, run by mobile giants Orange and T-Mobile, was granted permission to launch the service.

While both organisations have so far refused to comment on rumours of a partnership, Everything Everywhere has arranged a press conference tomorrow morning (11 September), which promises "exciting information on our new brand and the latest innovation in network technology."

Nokia apologises for misleading ads

If this does happen, it would provide a welcome piece of good news for Nokia after a stormy week in which it was forced to issue two apologies in relation to its Lumia 920 advertising.

The device's PureView camera technology was marketed as a key feature of Nokia's new flagship phone, but things began to go wrong when viewers of their YouTube advert spotted an irregularity.

The film offers a side-by-side comparison of the same footage shot on a Lumia 920 and then with other supposedly lesser devices. Unfortunately, the camera-holder's reflection is clearly visible in a bus which passes during the scene, and they are revealed to be holding a completely different video camera.

Having held its hands up to this error, Nokia was further embarrassed by revelations that the still images featured in the advert were also not taken with a Lumia 920.

All of this, coupled with a poorly received launch that saw shares dip 16 per cent last month, means the potential of exclusive 4G could be the quickest way to drag Nokia's new phone back from the brink.

Daniel Nolan, managing director at theEword, said: "If this does turn out to be true, it will be a fantastic move from Nokia's point of view. They really need some good PR for the Lumia 920 after a decidedly rocky start, and Everything Everywhere could be about to throw them a lifeline."

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