Groupon to promote deals on Nokia Lumia

Fri 3rd of August 2012, filed under Mobile Marketing

View the nearest Groupon deals

Nokia has partnered with Groupon, giving Nokia Lumia smartphone users the opportunity to find local offers through Nokia's navigation system.

The updated location platform will be included in the Windows Phone 8 operating system. A green 'G' icon will allow users to view discounted deals and vouchers from Groupon. Clicking though to the Nokia location platform will then pinpoint the participating local retailers.

Monetizing maps

With regards to the Groupon-integrated map, Michael Halbherr, executive vice president at Nokia, said: "The primary intent right now is to make Windows Phone a competitive ecosystem versus either Android or iOS."

In 2008, Nokia purchased Navteq for $8.1 billion (£5.2 billion). Nokia now claims that nine out of ten car navigation systems use its maps along with social network Foursquare and Russian search engine Yandex.

The Groupon partnership will give Nokia even more opportunities to monetize its location platform. Michael Halbherr told Reuters that Nokia is now looking for other ways to grow its navigation system and is currently thinking about ways to make reservations or bookings through the smartphone map.

In the past, Nokia maps were applications on Windows phones. Now, the navigation platform will be part of the Windows Phone 8 mobile platform. While this means that other smartphone manufacturers will be able to make use of Nokia maps, CEO Stephen Elop said: "The competition... is not with other device manufacturers, it's with Google."

Adrian Mursec, senior developer at theEword, said: "Nokia's deal with Groupon is likely to help the company to grow its location platform, which is already proving a success. Groupon also has plenty to gain from the partnership as smartphone users will be able to find local daily deals with greater ease."

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