New Ofcom study focuses on social media and mobile use

Fri 20th of August 2010, filed under Social Media

A new report from communications regulator Ofcom has revealed the extent of mobile and social media use in the UK. The annual Communications Report, which surveyed over 1,000 adults and business, found a number of interesting trends, notably the diversification of social networks and the increase of mobile internet browsing.

The report uncovered a series of facts about the social media use of the United Kingdom, discovering that 60 per cent of 15-34 year old access social networking sites such as Facebook and Twitter. Meanwhile, 61 per cent of respondents in the 15-24 age bracket regularly use social media, while 48 per cent of the 35-54 group were also heavy social users.

The study also investigated the growth of social networks, finding that Facebook's member base had grown by 31 per cent over 2009-2010, while business channel LinkedIn saw a 96 per cent increase in regular users.

In all, social networking now accounts for a quarter of all time spent online.

Mobile usage in the United Kingdom

The research also shed some light onto mobile web usage in the United Kingdom, particularly in regards to social networks. In all it was found that 50 per cent of 16-24 year olds use their mobile handset to access the internet. This figure was 42 per cent in the 25-34 bracket. In terms of usage, it was found that browsing the internet was the most popular activity for mobile users, while accessing Facebook was recorded to take up 45 per cent of all mobile internet time in the United Kingdom.

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