Sat 14th of November, filed under PPC
AdWords rolls out Product Listing Ads
AdWords is trialling a new feature that provides detailed product information without the need to click away from Google.
Product Listing Ads, rolled out on US searches initially, are appearing prominently on Google search engine results pages for certain relevant terms like 'bed in a bag'. Users are presented with product images, along with pricing information and merchant names – and invited to click through for a full catalogue on Google Products.
The information is taken automatically from inventory lists provided by advertisers on Google Merchant Center, which took over product listings from Google Base in September 2009. All Product Listing Ads are served on a cost-per-action basis so companies only pay when an online sale is recorded.
Product Listings Ads set for wider audience
Dan Friedman, contributor to the Inside AdWords blog, revealed that the ads will be opened up to a wider audience in the future. "At this time, Product Listings Ads is still a beta feature and is only available to a limited number of retail advertisers," he said. "Over time, we'll increase the number of users who see Product Listing Ads as well as the number of advertisers able to participate."
In related PPC news, Google has been ringing the changes recently on its media buying tool AdPlanner. One of the new features is an interactive graph that enables rapid analysis of the reach and overall relevancy of the audience on a particular website. Meanwhile, subdomain data has been added, allowing advertisers to identify the most popular sections of a site and what demographics are visiting each area. More detailed publisher data and ad placement data conclude the latest batch of AdPlanner updates.
Posted by Richard Frost
