Social media buzz greets royal engagement

Wed 17th of November 2010, filed under Social Media

Royal wedding? the view from social media

Fears that the royal wedding would fail to capture the public imagination have been dispelled by remarkable levels of activity on social media.

Prince William and Kate Middleton announced that they were engaged yesterday morning. Immediately, commentators predicted that declining interest in the monarchy meant their big day would fail to achieve the same degree of cultural impact as previous royal weddings such as the marriage between Prince Charles and Diana Spencer in 1981.

Twitter, blogs and Facebook by numbers

However, research by Manchester SEO agency theEword suggests that this is far from the case. On UK Twitter accounts at 10am this morning, #royalwedding was the number one trending topic, followed by Kate Middleton at number two, Prince William at number four and Royal Engagement at number nine.

It was a similar story on the blogosphere. Figures from BlogPulse show that Kate Middleton was the second most prominently featured person on blogs worldwide today, behind Harry Potter but ahead of President Obama. Meanwhile, "Prince William and Kate Middleton" was the second most important key phrase and "mother's engagement ring" was third? a reference to the fact that Kate Middleton has been given the ring belonging to Prince William's mother Diana.

On Facebook, meanwhile, status updates have also been pouring in on the subject. In the ten minutes from 10am, a total of 30 messages in the UK contained the phrase "royal wedding", according to FacePINCH.

It is not known when the royal wedding will take place with next spring widely touted as the most likely time. But if coverage of the engagement is anything to go by, it seems a safe bet that the marriage between Prince William and Kate Middleton will dominate the UK social media agenda in 2011.

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