Tue 24th of November, filed under Mobile Marketing
Spotify goes mobile
Spotify has arrived on the most widely used operating system for mobile phones.
Yesterday, the online music service launched a mobile app for the Symbian platform, which technology research firm Canalys claims is used by 50.3 per cent of all smartphones worldwide. This includes more than 20 Nokia handsets, as well as the Samsung GT-I8190 Omnia HD and the Sony Ericsson Satio.
It comes just months after Spotify introduced an app for phones using the Apple and Android operating systems. According to the Canalys figures, Apple accounts for 13.7 per cent of the market while Android has a 2.8 per cent share. Consequently, Spotify apps now cover two thirds of the global smartphone market.
Symbian available on Spotify Premium
The Symbian app can only be downloaded by subscribers who pay for Spotify Premium. As well as accessing the full catalogue of millions of tracks, Symbian users will be able to download playlists and listen to them online. And they can run Spotify in the background while texting and browsing the web.
Gustav Soderstrom, director of portable solutions at Spotify, said: "The launch of Spotify's Symbian app opens up our mobile music service to potentially millions more music fans across Europe. Many mid to high-end Nokia, Sony Ericsson and Samsung phone owners might be surprised to realise they can run Spotify on their phones. This takes our mobile music offering to a totally new level."
In recent weeks, a range of high-profile organisations have been rolling out smartphone apps. Last month saw the launch of the Manchester Evening News iPhone app, which enables users to read the latest Manchester news and quickly share articles via email, Twitter and Facebook.
Posted by Richard Frost
