Fri 22nd of January 2010, filed under Social Media
New data has revealed that micro-blogging site Twitter has experienced a slowdown in growth. A study, from market research group HubSpot found the number of new users registering for the service had dropped considerably for a peak in March last year.
The research, dubbed the 'third annual state of the Twittersphere', discovered that, while the social media site was still growing at a monthly rate of 3.5 per cent, its increase in users had dropped considerably from the 13 per cent increase enjoyed in March.
Doug Caverly, commentator on WebProNews, said the continuing decline of new users would be worrying for those in charge on the site.
"Twitter's growth rate appears to have still been on the decline in October. If Twitter doesn't manage to do something about it, it's hard to imagine that the site will be able to hold users' (and potential paying users' and advertisers') interest."
The state of the Twittersphere
The study, which analysed more than five million Twitter accounts and over six million Tweets, also charted the evolution of the service's account holders. It found the average Twitter user monitored the updates of around 170 other people, while being followed by around 100 users. Most individuals changed their Twitter statuses between 10pm and 11pm, while the highest click through rate for posted links occured between 2pm and 3pm.
Jennifer Laycock, writing on Search Engine Guide, said the data offered an interesting insight into how businesses can use social media. She commented:
"Twitter can be a very effective way to spread the word about your business, but as with all other forms of marketing and advertising, it's important to understand the dynamics of its users. The latest data from HubSpot proves the idea of day parting your message is just as effective on Twitter as it is elsewhere.