Wed 27th of January 2010, filed under Social Media
Introducing Twitter Local Trends
Twitter marketers can finally get hot topics for their area after the global rollout of Local Trends.
Users who log onto their Twitter accounts today are encountering a popup box that invites them to set their location. They can choose to keep the worldwide trending topics or select one of six countries? the US, Canada, Mexico, Brazil, Ireland or the UK.
Alternatively, they can choose to receive information emanating from one of 15 cities. As of now, London is the only city listed outside the Americas although Twitter has indicated that it plans to add more locations in future, raising hopes that Manchester will eventually be covered.
Local Trends for marketers
Local Trends could prove to be a powerful tool, enabling Twitter marketers to see what issues are interesting local people. At the time of writing, for example, the hashtags '#nowplaying', '#letsbehonest' and '#apple' were the most talked about subjects on Twitter worldwide, while '#mangojuice' and 'iTablet' dominated thoughts in the UK.
Explaining the new function, Jenna Dawn of Twitter said: "Local Trends will allow you to learn more about the nuances in our world and discover even more relevant topics that might matter to you. We'll be improving this feature over time to provide more locations, languages and data through our API."
Although Local Trends aims to localise the Twitter experience, it is unrelated to Geotagging. In November 2009, Twitter introduced a feature that allowed third-party apps like Tweetie and TweetDeck to track precisely where a tweet was published. However, choosing a location for Local Trends does not affect the settings for Geotagging, which remains an opt-in only service.
Posted by Richard Frost