Wed 13th of May, filed under SEO
New search-based Twitter tools on the way
Twitter is adding new features to its search service, in the aim to increase its global reach.
Santosh Javaram, the new vice president of operations at the social networking platform, said that Twitter Search will soon start crawling the links included in tweets, and index those results.
Currently, the search service tracks tweets, but the move is considered to help Twitter Search become more 'complete'. It’s envisioned that alongside the stream of tweets produced in the search results, there will also be millions of web pages too.
Bloggers have said that Twitter Search will become a real-time search engine based on real-life web conversations, rather than preconceived web pages that are tracked in Google PageRank.
Twitter to outpace Google
It's expected that Twitter will be faster than Google, due to the 140-character nature of tweets. Web pages obviously take longer to spider.
Alongside the link browsing, Twitter Search will include a reputation ranking system.
When a user undertakes a search on a ‘trending’ topic, a subject so popular that it has its own link in the Twitter.com sidebar, Twitter will take into account the reputation of the person who wrote each tweet and rank them. Similar to Google PageRank, this will be calculated for each page.
Twitter says its engineers are still figuring out how this will work, but some industry experts have said it could be based on factors such as number of followers and number of retweets.
