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Google punishes French link network Buzzea

Buzzea shut down by Google penalty

French link network Buzzea has closed down for good, following a tweet from Matt Cutts that stated the website had violated Google’s quality guidelines.

The response from Buzzea was immediate, posting an official statement on their website in French. Translated, the message concludes by stating:

“This marks the end of an adventure for our team but also the end of our collaboration with thousands of publisher sites, agencies and advertisers who have given us their trust. We have enjoyed working for 4 years, allowing bloggers to remunerate their work and influence in all areas because it is a largely underestimated by the general public but also by communication services activity.”

Further action on the way

This is not the only high profile action that Google has taken recently, with a recent penalty seeing Rap Genius removed from rankings completely, although it has since returned to results pages after cleaning up its link profile.

Matt Cutts also commented on the matter further on Twitter, stating that a German link network was the next target for Google, with the name of the offending party currently unknown.

Natalie Booth, head of search at theEword commented: “Google is constantly taking action behind the scenes, and it is fairly rare that they announce a punishment such as this in such a public way. By bringing this action to the attention of the internet, it suggests that this is part of a wider crackdown on spammy linkbuilding tactics, with further punishments likely to take place in the coming weeks and beyond.

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