RSS LinkedIn Google Plus

Call us: 0800 014 9884

A guide to iPad ads on Google

The iPad is the biggest product launch of the last few years. Google is the biggest provider of PPC ads. So really it was only a matter of time before the two would meet.

Setting up iPad PPC ads

Sure enough, Google has announced that online advertisers can now run iPad campaigns on their all-conquering PPC platform. All you need to do is log into AdWords as normal and select ‘devices’ in ‘Campaign Settings’. The resulting page lets you target ‘desktop and laptop computers’ and/or ‘iPhones and other mobile devices with full internet browsers’. These include Android phones, the iPhone/iPod touch, Palm phones and now – you guessed it – the iPad.

If you’ve somehow bypassed the Apple hype machine (although frankly, this is hard to imagine), the iPad is basically just a big iPhone minus the calls. Users can read e-books, watch HD videos, listen to music and so on, but it is web browsing that will really interest online advertisers. At its heart, the iPad can be viewed as one more medium for delivering traditional PPC ads.

What is the iPad demographic?

The ability to target early adopters with deep pockets (US prices range from £324 to £538) is obviously tempting. What’s more, you can actually let tech-savvy consumers download your iPad app straight from the ad. To do this, simply link to the download URL of your iPad app in the text of the Google PPC ad.

One thing worth pointing out, however, is that the size of the tablet market is still an unknown quantity in the UK. Pre-orders of the iPad won’t start until May 10th 2010 (at the same time as Apple confirms the non-US price tag) and the first devices won’t ship until the end of the month.

iPad demand has been strong

But if experiences across the pond are anything to go by, the iPad could quickly become an important consideration for PPC advertisers. In the US, more than half a million iPads were delivered in the first week alone and Apple admits that the demand has far exceeded expectations. Apple even had to postpone its international rollout just to cope – the iPad was originally due to launch in the UK at the end of April.

In short, it’s likely that there’ll soon be a sizeable market for iPad PPC ads in the UK. Although whether those ads are good enough to drive conversions is another matter altogether…

Richard Frost

Written by Richard Frost

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »

May UK search market share: Small gain for Google Monday 1st of June, 2015by James Riches Google’s dominance of the UK search market continues, as webmasters focus on mobile and the public search for Election and Eurovision results.

More on this story »
Twitter
theEword - 7 hours ago

We're glad everyone enjoyed #LightaFireJo and all of Jo's inspirational stories. Here's our blog about the night > http://t.co/3V6vtUljUh

Twitter
theEword - 1 day ago

If you couldn't make it for #LightaFireJo you're in luck, we've written a blog for you > http://t.co/wJBRlu9ljB http://t.co/dJYhuO3img

Twitter
theEword - 1 day ago

What do retailers need to know about CRO? http://t.co/aqb8n84nN2 http://t.co/jDWYvSXuWB

Twitter
theEword - 2 days ago

Got a spare 1 minute and 6 seconds? Spend it enjoying 11 of the best Vines from July https://t.co/jNm70F1oRy

Twitter
theEword - 2 days ago

Make sure you know how to write great #digital content with our free #guide > http://t.co/XSmX4uRoBS http://t.co/PVDE7J7Ff3

What retailers need to know about conversion rate optimisation Monday 15th of June, 2015by Andy Williams Conversion rate optimisation (CRO) is the process increasing the number of visitors to a website into conversions. See why it's vital for retailers to use it.

More on this story »

What's the best social channel for your retail brand? Wednesday 24th of June, 2015by Dan Moores You already know how vital social media presence is. Here's how you can make the most of three very popular platforms - and not just from a brand-amplification standpoint.

More on this story »

Light a Fire with Jo Leah Friday 31st of July, 2015by Sian English

More on this story »

Who loves theEword

Who loves theEword Who loves theEword