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New Google algorithm combats search spam

Fighting spam

Google has launched a new algorithm in an attempt to combat spam in search results. Matt Cutts, head of Google’s Webspam team, confirmed in his blog that the filter was now live. The result, he said, is that “slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice.”

The move comes as part of Google’s drive to lower spam in search results, as complaints of ‘noise’ have soared in recent months.

The perpetrators

According to the official Google blog post, the intended targets of the algorithm are:

SEO implications

Cutts promised the new measures mean “searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content”. As a result, natural SEO techniques will be more focused than ever on producing original and regularly updated written content, with subtle keyword placement. There is also talk of enabling detailed search feedback from users, to help find and remove sites that somehow slip through the filters.

Meanwhile, Cutts hastened to clarify that PPC campaigns still have no impact whatsoever on natural search engine results.

Written by Rachel HandRachel Hand


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