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Overhaul for Google and Bing aggregator

Bingle unveils new features

A website enabling SEO marketers to simultaneously compare search engine results pages on Google and Bing has undergone a major upgrade.

Bingle, originally launched within hours of Microsoft’s search engine in June 2009, finally introduces news, videos and images to its results, reports the Wall Street Journal. The website presents Bing and Google results side by side on a single page, which has proved popular with SEO marketers looking to track campaign performance on the world’s two most high-profile search engines.

Joshua Buss, a 26-year-old operating system administrator in Chicago, initially developed the website as a way to see if Bing could outperform Google. Four months later, Mr Buss feels Google is still best for overall search but he was impressed with several Bing features.

“Their image and product searches, especially, are actually better than Google’s both in usability and the results delivered,” he explained. “Bing’s actual map is a joy to use, too, especially in Windows.”

Bing’s crawl time criticised

Eric Bandholz, a 28-year-old e-tailer in Washington, helped Mr Buss with the design and development of the website. Although he was more impressed with Bing’s interface, he complained that it takes “two, three, four times longer” for Microsoft’s search engine to crawl new sites.

SEO marketers have been closely following the performance of Bing after it was suggested that ads on the platform were significantly more effective. According to a study from search advertising network Chitika, Bing users clicked on ads 55 per cent more often than their Google counterparts after entering websites through organic search.

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