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theEweekly Wrap – Manchester Masters, MEN on Twitter and Fortune 500

Master Class This week, theEword’s SEO copywriter Tom Mason appeared on the judging panel of Manchester Masters 2010. The scheme saw students from the Universities of Manchester Metropolitan, Salford and Manchester compete for the chance to win marketing placements at a number of local companies, as well as paid-for tuition in a business masters degree.

The competition saw 43 students from a range of different disciplines complete various tasks in an attempt to woo the judging panel. Ten winners (pictured) were eventually selected from the group.

Tom Mason said of the scheme:

“The Manchester Masters was a great experience. The competition between the students was very fierce and choosing the lucky ten winners was a very difficult task.”

“This is the second time theEword has participated in the scheme and we’ve been very impressed by this year’s placements, Rick and Emily. Sandy Lindsay and Tangerine PR did an incredible job in organising the competition.”

MEN of Twitter Regional publication The Manchester Evening News is set to substantially increase its social media presence, according to its head of online content. Speaking to local media site How Do, Paul Gallacher said journalists at the paper would be placing more emphasis on micro-blogging site Twitter.

“The objective overall is to engage more readers directly and enable more live reporting as we look at ways to integrate social media even more than before. The more reporters we have twittering, the better for us all,” he said.

In related news, a new study from America shows 65 per cent of journalists source stories from social networks such as Facebook and Twitter.

The investigation by The George Washington University also found that while reporters were using social media sites in the reporting process, only 15 per cent classed the services as important to their role as journalists.

Low Fortunes A new study has revealed that a number of Fortune 500 companies are unsuccessfully managing paid and organic search strategies. The investigation, from marketing organisation Conductor, found the majority of top US businesses failed to naturally rank for terms used in PPC campaigns.

According to research, over £2.1 million is spent every day on online marketing campaigns by companies in the Fortune 500. When compared to natural listings, it was found businesses only ranked for 25 per cent of the terms used in PPC campaigns.

Nathan Safran, a research analysis on the project said that the findings were surprising.

“Since they spend all that money on paid search keywords, you would expect these companies would want the keywords in natural search to correlate with investments on the other side and make them as visible as possible,” he said.

SEO News In 140 Characters

The marriage between Microsoft and Yahoo has been sanctioned by the European Commission and the US Department of Justice.

Research from comScore found Twitter received over 75 million visitors in January. Over 1.2 billion tweets were posted during the month.

Two big birthdays this week: YouTube turned six, while image manipulation software celebrate its 20th year in existence.

A study by SEORoundtable discovered that 60 per cent of Google AdSense publishers have experienced lower earnings between Jan and Feb.

Written by Tom Mason

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

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March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

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Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

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theEword - 9 hours ago

Are you talented in #PPC? We have a #job opportunity just for you > http://t.co/ugNZuIYIR2 http://t.co/9eTQiQ60X6

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theEword - 15 hours ago

Here's a #digitalmarketing #tip: Stop obsessing over 'channel' > http://t.co/0Fg5u03kEp http://t.co/ELEBGfYFJi

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theEword - 1 day ago

"Engage. Engage. Engage with your audience." #GoogletheEword http://t.co/l6bRmPVx3r

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theEword - 1 day ago

"3. The journey. Take the time to understand the journey your customers go through before converting" #GoogletheEword

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theEword - 1 day ago

"2. Channels. How are you going to engage with your audience?" #GoogletheEword

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Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

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Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

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Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

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