RSS LinkedIn Google Plus

Call us: 0800 014 9884

theEweekly Wrap – Manchester SEO, Twitter trends and Yahoo revenue

Studying Manchester SEO A Manchester SEO course has opened in the region. The SEO, PPC and SEM training scheme will be offered to students of Manchester Metropolitan University.

The course, which begins in February, covers a variety of different topics including keywords, optimising content for search engine optimisation and integrating social media campaigns.

Course leader David Edmundson Bird told digital media site How Do that the course would provide students with a solid foundation of SEO techniques.

“I wanted to run a serious day for students in digital marketing to see some real knowledge about SEM. This is so we get a raft of local grads who know more than just what they’ve read in a book.”

“There are lots of students across Manchester who have a bit of insight, even a developed knowledge about digital marketing. What they lack is some in-depth knowledge about specific techniques. They’ve heard of SEO, but that’s about it.”

Location, location, location Social media darling Twitter launched local trends this week.

The new service allows users to see popular discussions in their specific region. Users can see the local trends in the United Kingdom, Mexico, Ireland, Canada, Brazil and a number of US cities. London is the only UK location to have its own local listing, however the new feature is set to be rolled out across a number of different worldwide locations in the following months.

Twitter employee Jenna Dawn said:

“Local Trends will allow you to learn more about the nuances in our world and discover even more relevant topics that might matter to you. We’ll be improving this feature over time to provide more locations, languages and data through our API.”

When Manchester gets its own local tag, we’ll let you know.

Popularity contest Yahoo announced a 4 per cent decline in annual revenue this week.

The results were better than expected for the company, which sealed a search deal with Microsoft last year. The majority of the decline came from a 15 per cent annual drop in search advertising revenue, although the company did experience a 4 per cent rise in this sector between quarter three and four.

Yahoo chief executive Carol Bartz said that the results signified the company’s growing popularity.

“The fourth quarter marked a strong finish to 2009, which was a transformative year for Yahoo. We beat the high end of our revenue guidance, saw demand for premium display advertising improve significantly, and grew Owned & Operated search advertising revenue sequentially for the first time since the third quarter of 2008.”

News in 140 characters

Google announced users could now obtain information feeds for websites without RSS functionality via its Google Reader application.

Ask.com launched an interactive marketing campaign which allows users to dress up the site’s mascot in a range of Ben Sherman outfits.

A survey by Pingdom found the number of email users grew 100 million to 1.4 billion worldwide in 2009.

Written by Tom Mason
james_riches_swap

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »
james_riches_swap

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »
theEword - 3 hours ago

#Digitalmarketing tip: Don't underestimate the strength of a good foundation > http://t.co/X14kuxRo89 http://t.co/whgwK8e6YW

Reply Retweet Favourite
theEword - 1 day ago

Learn about how to do digital marketing from an award winning agency in Manchester. http://t.co/da1LjhjFMM http://t.co/eXfFQcQl3f

Reply Retweet Favourite
theEword - 1 day ago

#Digitalmarketing tip: Make it easy for your customers to find you online > http://t.co/05HNS6CrbW http://t.co/FNBAxmx4xS

Reply Retweet Favourite
theEword - 2 days ago

Want a better understanding of #digitalmarketing? Join us for our training in #Manchester. http://t.co/Cp2RBt0wFh http://t.co/Rff1HyDl39

Reply Retweet Favourite
theEword - 2 days ago

#Digitalmarketing tip: Engage your audience throughout their journey #contentmarketing > http://t.co/xBkxXf9nIh http://t.co/8e1YHKmme9

Reply Retweet Favourite

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword