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theEweekly Wrap – Manchester SEO, Twitter trends and Yahoo revenue

Studying Manchester SEO A Manchester SEO course has opened in the region. The SEO, PPC and SEM training scheme will be offered to students of Manchester Metropolitan University.

The course, which begins in February, covers a variety of different topics including keywords, optimising content for search engine optimisation and integrating social media campaigns.

Course leader David Edmundson Bird told digital media site How Do that the course would provide students with a solid foundation of SEO techniques.

“I wanted to run a serious day for students in digital marketing to see some real knowledge about SEM. This is so we get a raft of local grads who know more than just what they’ve read in a book.”

“There are lots of students across Manchester who have a bit of insight, even a developed knowledge about digital marketing. What they lack is some in-depth knowledge about specific techniques. They’ve heard of SEO, but that’s about it.”

Location, location, location Social media darling Twitter launched local trends this week.

The new service allows users to see popular discussions in their specific region. Users can see the local trends in the United Kingdom, Mexico, Ireland, Canada, Brazil and a number of US cities. London is the only UK location to have its own local listing, however the new feature is set to be rolled out across a number of different worldwide locations in the following months.

Twitter employee Jenna Dawn said:

“Local Trends will allow you to learn more about the nuances in our world and discover even more relevant topics that might matter to you. We’ll be improving this feature over time to provide more locations, languages and data through our API.”

When Manchester gets its own local tag, we’ll let you know.

Popularity contest Yahoo announced a 4 per cent decline in annual revenue this week.

The results were better than expected for the company, which sealed a search deal with Microsoft last year. The majority of the decline came from a 15 per cent annual drop in search advertising revenue, although the company did experience a 4 per cent rise in this sector between quarter three and four.

Yahoo chief executive Carol Bartz said that the results signified the company’s growing popularity.

“The fourth quarter marked a strong finish to 2009, which was a transformative year for Yahoo. We beat the high end of our revenue guidance, saw demand for premium display advertising improve significantly, and grew Owned & Operated search advertising revenue sequentially for the first time since the third quarter of 2008.”

News in 140 characters

Google announced users could now obtain information feeds for websites without RSS functionality via its Google Reader application.

Ask.com launched an interactive marketing campaign which allows users to dress up the site’s mascot in a range of Ben Sherman outfits.

A survey by Pingdom found the number of email users grew 100 million to 1.4 billion worldwide in 2009.

Written by Tom Mason

Uber announces plan to create 50,000 new jobs Monday 19th of January, 2015by Martin Lindley Uber has announced a plan to create 50,000 jobs in Europe in 2015. Speaking at a conference in Munich, CEO Travis Kalanick said the app has many benefits for cities.

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Google warns non-mobile friendly sites Wednesday 21st of January, 2015by James Riches Google has begun sending warnings to sites that aren’t mobile friendly, prompting rumours that it may be about to roll out a new mobile ranking algorithm.

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Google reacts following Yahoo’s search market increase Thursday 22nd of January, 2015by Andy Williams Google has begun to encourage Firefox 34 users to switch back to its search engine, after Yahoo’s deal with Mozilla resulted in a market share increase.

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theEword - 2 days ago

Are you on the look out for a job in #contentmarketing? If so take a look at our latest opportunity: http://t.co/aIbg6hY9jh

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theEword - 2 days ago

Head-on with Microsoft’s super fun HoloLens http://t.co/S9DW6MVE5i

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theEword - 3 days ago

Amazing turnout and great venue for the #NorthernDigitalAwards. Good luck to everyone shortlisted! http://t.co/Wxri1uuPN5

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theEword - 3 days ago

We are up for Large Digital Agency of the Year tonight at the #NorthernDigitalAwards - we look forward to seeing you there!

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theEword - 5 days ago

This is what Google’s new calendar app for iOS looks like: http://t.co/8mc4QMbsKm

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theEweekly Wrap: 9 Dec Friday 9th of January, 2015by Martin Lindley This week: 60 per cent say Matt Cutts won't return, Facebook hoax continues to fool, and CES reveals future gadgets.

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theEweekly Wrap: 16 Jan Friday 16th of January, 2015by Andy Williams This week: Marketing growth falls during final quarter of 2014, Facebook set to invade the office and Ryanair to offer passengers in-flight streaming to their devices.

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theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

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