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theEweekly Wrap – MySpace, marketing and internet privacy

Don’t stop believing Flagging social network MySpace has teamed up with hit US drama Glee in an effort to entice users back to the service.

The site, which many consider to be singing its final notes, is offering members the chance to star in the next season of the musical programme – currently shown on E4 in the UK – by submitting an audition tape.

The bosses behind MySpace will be hoping the new campaign stems the exodus of users to rival social networking sites such as Twitter and Facebook.

“Once an online hotspot attracting musicians and movie stars, MySpace has almost capsized in Facebook’s wake,” wrote Mercedes Bunz in The Guardian.

“After the sudden departure of its chief executive, Owen Van Natta, recently, the new bosses decided to focus on what they’ve got, and that is several million active users left, and a huge media company in the background,” she continued.

Show me the money New figures from the Internet Advertising Bureau revealed online marketing investment continued to rise over 2008-2009.

The study, conducted in partnership with PricewaterhouseCoopers, found internet adspend grew from £3.54 billion in 2008 to £3.54 billion a year later. The 4.2 per cent rise in online marketing came despite the deepest recession since World War Two.

“Ten years ago, online was a new medium with high expectations but backed by little commercial reality,” said Eva Berg-Winters of PricewaterhouseCoopers.

“Since then, it has matured to become an integral part of our lives, which marketers have learned to trust.”

A separate report from an American digital marketing group revealed that 81 per cent of companies are planning to run paid search campaigns in 2010. The SEMPO State of Search Report surveyed just under 1,500 companies across the globe.

Analytical advances Former Google employee Brian Clifton has speculated that users will become more concerned with issues of privacy over the next five years.

Speaking to Search Engine Land, the former head of web analytics for Google EMEA said searchers would start to limit the amount of personal data they shared online. He argued that the SEO industry needed to accept the shift in user attitudes.

“The key is putting the user in control of their privacy. We have a long way to go in this area,” said Clifton.

“I would like to see the industry lead the way in protecting online privacy.”

Most recently, Google introduced the option for web users to remove their data from user-tracking software Google Analytics. Approximately 80 per cent of digital organisations in the UK use the software to monitor the number of site visitors.

Written by Tom Mason
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Schmidt defiant on Google privacy efforts Monday 15th of December, 2014by James Riches Google chairman Eric Schmidt has outlined how the company responded in the wake of Edward Snowden’s shock revelations last year, including increased security and privacy measures.

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Bing search results removed from Facebook Tuesday 16th of December, 2014by Andy Williams Facebook has completely removed Bing results from its internal search engine, instead focusing heavily on the improvement of their own search capabilities.

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Google announces trending topics and videos feature Wednesday 17th of December, 2014by Martin Lindley The new feature is available in over 50 languages and allows users to deeper explore trending topics: to do so the user clicks on a trend of interest to them.

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theEword - 56 mins ago

Read our latest Eweekly wrap here: http://t.co/WkZKyDq4w8

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theEword - 5 hours ago

We are ready for our Christmas buffet! :-) http://t.co/a8jddlOBiu

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theEword - 10 hours ago

We already have one very cool Christmas Jumper this morning! http://t.co/jCkWMcQqjd

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theEword - 1 day ago

Marketers: if you could send a message to yourself back in time to the start of 2014, what would it say? http://t.co/9kqlzuN11W

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theEword - 1 day ago

Google announces trending topics and video feature: http://t.co/GYYJRatwKR

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theEweekly Wrap: 12 Dec Friday 12th of December, 2014by Martin Lindley This week: Google Penguin gets live updates, Microsoft accepts bitcoin, and old iPod sells for thousands.

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Google Zeitgeist 2014 list reveals the world's search intere... Tuesday 16th of December, 2014by Daniel Nolan See the search terms the world has been looking for this year with Google's 2014 Trends.

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theEweekly Wrap: 19 Dec Friday 19th of December, 2014by Dan Moores This week: The US thinks North Korea hacked Sony, IBM succeeds in cloud computing, and Google fights antitrust lawsuit.

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