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theEweekly Wrap – MySpace, marketing and internet privacy

Don’t stop believing Flagging social network MySpace has teamed up with hit US drama Glee in an effort to entice users back to the service.

The site, which many consider to be singing its final notes, is offering members the chance to star in the next season of the musical programme – currently shown on E4 in the UK – by submitting an audition tape.

The bosses behind MySpace will be hoping the new campaign stems the exodus of users to rival social networking sites such as Twitter and Facebook.

“Once an online hotspot attracting musicians and movie stars, MySpace has almost capsized in Facebook’s wake,” wrote Mercedes Bunz in The Guardian.

“After the sudden departure of its chief executive, Owen Van Natta, recently, the new bosses decided to focus on what they’ve got, and that is several million active users left, and a huge media company in the background,” she continued.

Show me the money New figures from the Internet Advertising Bureau revealed online marketing investment continued to rise over 2008-2009.

The study, conducted in partnership with PricewaterhouseCoopers, found internet adspend grew from £3.54 billion in 2008 to £3.54 billion a year later. The 4.2 per cent rise in online marketing came despite the deepest recession since World War Two.

“Ten years ago, online was a new medium with high expectations but backed by little commercial reality,” said Eva Berg-Winters of PricewaterhouseCoopers.

“Since then, it has matured to become an integral part of our lives, which marketers have learned to trust.”

A separate report from an American digital marketing group revealed that 81 per cent of companies are planning to run paid search campaigns in 2010. The SEMPO State of Search Report surveyed just under 1,500 companies across the globe.

Analytical advances Former Google employee Brian Clifton has speculated that users will become more concerned with issues of privacy over the next five years.

Speaking to Search Engine Land, the former head of web analytics for Google EMEA said searchers would start to limit the amount of personal data they shared online. He argued that the SEO industry needed to accept the shift in user attitudes.

“The key is putting the user in control of their privacy. We have a long way to go in this area,” said Clifton.

“I would like to see the industry lead the way in protecting online privacy.”

Most recently, Google introduced the option for web users to remove their data from user-tracking software Google Analytics. Approximately 80 per cent of digital organisations in the UK use the software to monitor the number of site visitors.

Written by Tom Mason
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Yahoo acquires BrightRoll for $640 million Wednesday 12th of November, 2014by James Riches Yahoo CEO Marissa Mayer has announced that the company has purchased video advertising platform BrightRoll for $640 million, its biggest deal since the acquisition of Tumblr in 2013.

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Spotify and Uber join forces Tuesday 18th of November, 2014by Andy Williams Spotify and Uber have announced a collaboration which will let Uber users ‘become the DJ’ when making a journey by using the music streaming service.

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Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

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theEword - 2 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

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theEword - 4 days ago

Nothing like a nice cosy fire and a hot chocolate to warm up your Wednesday #LightAFire14

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theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

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theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

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The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

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