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theEweekly Wrap – New Bing features, Google court case and paid online news

Bing’s busy week Microsoft search site Bing announced a raft of changes this week. Aside from revealing a potentially lucrative partnership with computational search engine Wolfram Alpha, the fledgling Microsoft venture also publicised a number of brand new features.

The major Bing news of the week came as the search engine unveiled a new video portal. The obviously named Bing Video replaces the Microsoft Video site and features content from the likes of YouTube, Hulu and US television network ABC.

Bing also rolled out a new layout for its search engine results pages. The ‘Advanced Hover Preview Feature’ gives users the chance to view pictures of a website featured in a user query, as well as the inclusion of popular ‘deep links’ on listed sites.

theEword SEO wrap

Google goes to the bar Google is back in court again. When it’s not batting away lawsuits regarding the controversial book-scanning scheme, the search engine giant is regularly summoned by the law to defend its Google Maps application.

This week, a Swiss data protection commissioner decided to pick a fight with the search engine after privacy concerns over the 360-degree map service.

Hanspeter Thuer argued the current protection employed by Google to conceal the faces of those featured in the service was insufficient. He said:

“Numerous faces and vehicle number plates are not made sufficiently unrecognisable.”

The move could see the maps service blocked from Switzerland until the ruling is complete. Google said it was ‘disappointed’ by the decision. Or, in three of the national languages of Switzerland, enttäuschen, décevoir and deludere.

Google Switzerland goes to court

Murdoch moves with the times News kingpin Rupert Murdoch launched a scathing attack on the search industry this week as he accused Google and their ilk of stealing content.

Murdoch, owner of News International (the company behind The Times and The Sun newspapers), blamed search engines for the decline in revenue across the print industry as a whole.

“The people who simply just pick up everything and run with it – steal our stories, we say they steal our stories – they just take them,” he said. “That’s Google, that’s Microsoft, that’s Ask.com, a whole lot of people … they shouldn’t have had it free all the time, and I think we’ve been asleep.”

Murdoch, speaking to Sky News Australia, focused his rage of the news aggregation feeds offered by Google, Bing and all. He went on to say that all News International publications would deny Google access to content following the conversion to a subscription-only model in 2010.

Murdoch: Probably not a Google fan

Social mess A date to add to the diary for all social-networking aficionados: The long-awaited Twitter and Facebook features are set to be released on the Xbox Live service on November 17th. The new additions will allow gamers to surf their favourite micro-blogging sites as well post photos and videos from games directly to the sites. Twitter on Xbox Live

Cutts’ Christmas cheer Mr. Matt Cutts, liked and loved in equal measure by the search industry, has let slip some news about the release of the Google Caffeine update.

Cutts, Google’s head of Webspam, revealed that Caffeine – an update which slightly alters the way the search engine indexes web pages – would be released in 2010.

Why the delay? According to Cutts, Google doesn’t want to ruin anyone’s Christmas by plummeting sites out of the rankings before the seasonal shopping rush.

He wrote on his official blog:

“I know that webmasters can get anxious around this time of year, so I wanted to reassure site owners that the full Caffeine roll out will happen after the holiday. [We want to] minimize the stress on webmasters during the holidays.”

Well, it’s a better present than a pair of socks.

Written by Tom Mason

Google to devalue doorway pages Tuesday 17th of March, 2015by Andy Williams Google is taking aim at websites using large, well-established doorway campaigns to rank highly in search results by altering its search engine algorithm.

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Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

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Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

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theEword - 56 mins ago

#Content tricks from Hollywood. Even if the closest thing we had to Matt Damon was Matt Cutts http://t.co/Lw9W9tee97 http://t.co/1snyHxWLwl

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theEword - 2 hours ago

Is your website mobile friendly? Google waits for no man http://t.co/DR5sYboHlb http://t.co/3qWJHa3DcP

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theEword - 4 hours ago

Let's bust some of those #digital #marketing myths. We ain't afraid of no algorithm updates http://t.co/0zdJyj01Qx http://t.co/w2BhF6SsNi

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theEword - 15 hours ago

What's life really like at a digital marketing agency? Follow us on Instagram to find out http://t.co/hWOME7AL9Z http://t.co/UyMB3auQwl

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theEword - 20 hours ago

Good luck to all the nominees at #COMBA15 tonight!

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5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

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Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

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Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

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