RSS LinkedIn Google Plus

Call us: 0800 014 9884

theEweekly Wrap – Schmidt, Facebook Places and Yahoo

Schmidt on the social Google boss Eric Schmidt shared a warning with social media users this week, arguing that individuals were not aware of how much personal information they were placing online.

Speaking to the Wall Street Journal, Schmidt said that people should be more wary about the details they were posting to social websites such as Twitter and Facebook.

“I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time… I mean we really have to think about these things as a society,” he commented.

The interview with Eric Schmidt also hinted at Google’s continuing efforts to build a successful social media channel. Commenting in the piece, Wall Street Journal reporter Holman W. Jenkins JR, wrote:

“Not that Google is a doubter of the value of social media. Mr. Schmidt awards Facebook his highest accolade, calling it a “company of consequence.” And though “there is a lot of hot air, a lot of venture money” in the sector right now, he predicts that one or two more “companies of consequence” will be born among the horde of new players just coming to life now.”

You are here Location-based social networks moved into the spotlight this week as both Facebook and Foursquare hit the headlines. Facebook stole the limelight on Wednesday evening after the social media site announced Facebook Places, a new feature (currently only available in the US) which allows users to ‘tag’ themselves into venues via Facebook mobile.

Naturally, the move was closely watched by Foursquare, arguably the leading geo-tagging company currently on the market, although its CEO Dennis Crowley took a zen-like view of the competition, stating:

“Facebook is building this stuff because they have to, not because they want to. Facebook is about sharing experiences that you’ve had. Foursquare is more about the present tense and the future tense.”

Indeed, Foursquare’s rising status got a boost this week after it was revealed that global fashion brand GAP and UK-retailer Next had launched offers on the service. Currently, Dominos, Starbucks and theEword are just some of the businesses using the channel to promote their wares.

The Last Yahoo SEO companies began to see the effects of the Yahoo-Microsoft alliance this week as the two companies took the final steps towards Bing-powered results in Yahoo SERPs. On Monday, Yahoo released the news that the company was initiating Bing search technology into its listings, revealing that US and Canadian users would start to see listings – produced via the Microsoft platform – from the end of the week.

The announcement sees the final steps of a deal which was signed in 2009, allowing Yahoo to show organic and paid results from the Microsoft engine. Writing on the official Yahoo blog, Shashi Seth, senior vice president of Yahoo Search Products, said:

“Later this week, we will begin transitioning the back-end technology for Yahoo! Search in the US and Canada (English) over to the Microsoft platform, and will post an update when the organic search transition is complete for both Web and mobile searches. Keep an eye out for the “Powered by Bing” indicator at the bottom of our search results page, which will indicate that you are viewing listings from Microsoft.”

Written by Tom Mason

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »

May UK search market share: Small gain for Google Monday 1st of June, 2015by James Riches Google’s dominance of the UK search market continues, as webmasters focus on mobile and the public search for Election and Eurovision results.

More on this story »
Twitter
theEword - 10 hours ago

What's life really like behind the scenes at a #digitalmarketing agency? Take a look > http://t.co/8bIRaKGwdm http://t.co/AV9mTnKCcX

Twitter
theEword - 13 hours ago

Plans on the 29th July? We're inviting you to an event worth cancelling them for http://t.co/kVJOd1Ap1o #LightaFireJo http://t.co/jpeKOPp0Az

Twitter
theEword - 20 hours ago

Are you a brilliant writer? We're looking for a #contentwriter to join our team > http://t.co/qBTZWzPvgL #content http://t.co/ongpT1t3rT

Twitter
theEword - 2 days ago

Find out what happened when we teamed up with Google to bust some #digitalmarketing myths > http://t.co/rjoEJT3uOs http://t.co/sMVIG3qMYM

Twitter
theEword - 2 days ago

Are you a brilliant writer? We're looking for a #contentwriter to join our team > http://t.co/YPL4XjG7Nj #content http://t.co/WDflpg4SbN

Why it’s time to stop obsessing over search engine rankings Friday 12th of June, 2015by Dan Moores In this blog, we look at why the time is well past for some business owners and directors to let go of their obsession with rankings, and focus more on metrics like traffic and conversions.

More on this story »

What retailers need to know about conversion rate optimisation Monday 15th of June, 2015by Andy Williams Conversion rate optimisation (CRO) is the process increasing the number of visitors to a website into conversions. See why it's vital for retailers to use it.

More on this story »

What's the best social channel for your retail brand? Wednesday 24th of June, 2015by Dan Moores You already know how vital social media presence is. Here's how you can make the most of three very popular platforms - and not just from a brand-amplification standpoint.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword