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theEweekly Wrap – Schmidt, Facebook Places and Yahoo

Schmidt on the social Google boss Eric Schmidt shared a warning with social media users this week, arguing that individuals were not aware of how much personal information they were placing online.

Speaking to the Wall Street Journal, Schmidt said that people should be more wary about the details they were posting to social websites such as Twitter and Facebook.

“I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time… I mean we really have to think about these things as a society,” he commented.

The interview with Eric Schmidt also hinted at Google’s continuing efforts to build a successful social media channel. Commenting in the piece, Wall Street Journal reporter Holman W. Jenkins JR, wrote:

“Not that Google is a doubter of the value of social media. Mr. Schmidt awards Facebook his highest accolade, calling it a “company of consequence.” And though “there is a lot of hot air, a lot of venture money” in the sector right now, he predicts that one or two more “companies of consequence” will be born among the horde of new players just coming to life now.”

You are here Location-based social networks moved into the spotlight this week as both Facebook and Foursquare hit the headlines. Facebook stole the limelight on Wednesday evening after the social media site announced Facebook Places, a new feature (currently only available in the US) which allows users to ‘tag’ themselves into venues via Facebook mobile.

Naturally, the move was closely watched by Foursquare, arguably the leading geo-tagging company currently on the market, although its CEO Dennis Crowley took a zen-like view of the competition, stating:

“Facebook is building this stuff because they have to, not because they want to. Facebook is about sharing experiences that you’ve had. Foursquare is more about the present tense and the future tense.”

Indeed, Foursquare’s rising status got a boost this week after it was revealed that global fashion brand GAP and UK-retailer Next had launched offers on the service. Currently, Dominos, Starbucks and theEword are just some of the businesses using the channel to promote their wares.

The Last Yahoo SEO companies began to see the effects of the Yahoo-Microsoft alliance this week as the two companies took the final steps towards Bing-powered results in Yahoo SERPs. On Monday, Yahoo released the news that the company was initiating Bing search technology into its listings, revealing that US and Canadian users would start to see listings – produced via the Microsoft platform – from the end of the week.

The announcement sees the final steps of a deal which was signed in 2009, allowing Yahoo to show organic and paid results from the Microsoft engine. Writing on the official Yahoo blog, Shashi Seth, senior vice president of Yahoo Search Products, said:

“Later this week, we will begin transitioning the back-end technology for Yahoo! Search in the US and Canada (English) over to the Microsoft platform, and will post an update when the organic search transition is complete for both Web and mobile searches. Keep an eye out for the “Powered by Bing” indicator at the bottom of our search results page, which will indicate that you are viewing listings from Microsoft.”

Written by Tom Mason

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theEword - 8 hours ago

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theEword - 14 hours ago

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5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

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Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

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Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

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