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theEweekly Wrap – Schmidt, Facebook Places and Yahoo

Schmidt on the social Google boss Eric Schmidt shared a warning with social media users this week, arguing that individuals were not aware of how much personal information they were placing online.

Speaking to the Wall Street Journal, Schmidt said that people should be more wary about the details they were posting to social websites such as Twitter and Facebook.

“I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time… I mean we really have to think about these things as a society,” he commented.

The interview with Eric Schmidt also hinted at Google’s continuing efforts to build a successful social media channel. Commenting in the piece, Wall Street Journal reporter Holman W. Jenkins JR, wrote:

“Not that Google is a doubter of the value of social media. Mr. Schmidt awards Facebook his highest accolade, calling it a “company of consequence.” And though “there is a lot of hot air, a lot of venture money” in the sector right now, he predicts that one or two more “companies of consequence” will be born among the horde of new players just coming to life now.”

You are here Location-based social networks moved into the spotlight this week as both Facebook and Foursquare hit the headlines. Facebook stole the limelight on Wednesday evening after the social media site announced Facebook Places, a new feature (currently only available in the US) which allows users to ‘tag’ themselves into venues via Facebook mobile.

Naturally, the move was closely watched by Foursquare, arguably the leading geo-tagging company currently on the market, although its CEO Dennis Crowley took a zen-like view of the competition, stating:

“Facebook is building this stuff because they have to, not because they want to. Facebook is about sharing experiences that you’ve had. Foursquare is more about the present tense and the future tense.”

Indeed, Foursquare’s rising status got a boost this week after it was revealed that global fashion brand GAP and UK-retailer Next had launched offers on the service. Currently, Dominos, Starbucks and theEword are just some of the businesses using the channel to promote their wares.

The Last Yahoo SEO companies began to see the effects of the Yahoo-Microsoft alliance this week as the two companies took the final steps towards Bing-powered results in Yahoo SERPs. On Monday, Yahoo released the news that the company was initiating Bing search technology into its listings, revealing that US and Canadian users would start to see listings – produced via the Microsoft platform – from the end of the week.

The announcement sees the final steps of a deal which was signed in 2009, allowing Yahoo to show organic and paid results from the Microsoft engine. Writing on the official Yahoo blog, Shashi Seth, senior vice president of Yahoo Search Products, said:

“Later this week, we will begin transitioning the back-end technology for Yahoo! Search in the US and Canada (English) over to the Microsoft platform, and will post an update when the organic search transition is complete for both Web and mobile searches. Keep an eye out for the “Powered by Bing” indicator at the bottom of our search results page, which will indicate that you are viewing listings from Microsoft.”

Written by Tom Mason

Google settles online abuse case Monday 24th of November, 2014by Martin Lindley Google has reached settlement with a businessman who was the victim of a sustained act of internet trolling. The search engine may have linked to over 3,600 pages of malicious content.

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Sony Pictures systems seized by hackers Tuesday 25th of November, 2014by Dan Moores Sony Pictures staff computer screens in US offices were reportedly taken over by the image of a menacing red skeleton and a message from a group that introduced itself as "#GOP".

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YouTube video bloggers warned on ‘misleading’ content Wednesday 26th of November, 2014by Andy Williams The ASA has warned video bloggers to clearly label when they are paid to promote products, after a complaint from a journalist and subsequent investigations.

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theEword - 18 hours ago

We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

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theEword - 19 hours ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

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theEword - 2 days ago

Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

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theEword - 2 days ago

ICYMI: Read last week's blog on the final #LightAFire14 of the year. http://t.co/ka7Nnu4rsx

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theEword - 6 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

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theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

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The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

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Digital trends for 2015 on the agenda at our Google Partner ... Wednesday 26th of November, 2014by Dan Moores The Google North event will discuss the digital trends that will shape 2015, giving valuable insight into the ways in which businesses will be able to maximise the online presence.

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