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theEweekly Wrap – Social media, Google Wave, Google AdWords

On the social clock Employers in the UK will be taking a long look at their staff’s internet history after a survey revealed the extent of social media use in the work place.

According to research conducted by MyJobGroup.co.uk, an estimated 55 per cent of the UK’s working population access social media sites such as Facebook and Twitter in the office.

The investigation found that six per cent of employees spent more than an hour each day checking their tweets or Facebook messages while at their desk; a stat that is thought to be costing the UK economy up to £14 billion each year.

Still, before employers start locking down every social network in sight, it’s worth pointing out that the research only questioned 1,000 individuals. Furthermore, out of those surveyed, 10 per cent said social media helped them be more productive.

Meanwhile, Mashable’s Jennifer Van Grove took a dim view of the research, stating on the site:

“We’re pretty confident that those eating up company time on social networking sites were likely finding other ways to waste away an hour or more a day before the advent of Twitter and Facebook.”

Waved Off Google announced it would be pulling official support from its social application Google Wave this week, revealing the software had failed to attract a sufficient audience.

The service, which boasted, amongst other things, live document collaboration between users, suffered a low uptake in interest, despite its much-hyped launch in 2009. Speaking about the decision to remove official support from the application, Urs Holsle, senior vice president of operations and Google fellow, said:

“Wave has not seen the user adoption we would have liked. We don’t plan to continue developing Wave as a standalone product, but we will maintain the site at least through the end of the year and extend the technology for use in other Google projects.”

The news of Google Wave’s closure comes despite a raucous reception upon launch. At the time, MC Siegler at TechCrunch wrote:

“Wave offers a very sleek and easy way to navigate and participate in communication on the web that makes both email and instant messaging look stale.”

Trade name PPC adverts can now include trademarked keywords according to a new Google announcement. An article on the Google AdWords Blog announced that UK, Canadian and Irish advertisers can soon start bidding on trademarked keywords. Dan Stokeley, product manager for Google AdWords wrote:

“Our aim is to provide as much useful information to users as possible so that they can make better informed decisions. We believe that these changes to the ad text policy in Canada, UK and Ireland and our keyword policy change across Europe fits perfectly with this aim.”

The policy, which was introduced in the United States in 2009, allows advertisers to use third-party trademarks even if that trademark is not owned.

“We believe that this change has helped both our users and advertisers by improving the usefulness of text ads on Google.com and across partner sites in the US,” Stokeley added.

Written by Tom Mason
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