RSS LinkedIn Google Plus

Call us: 0800 014 9884

theEweekly Wrap – Social media, Google Wave, Google AdWords

On the social clock Employers in the UK will be taking a long look at their staff’s internet history after a survey revealed the extent of social media use in the work place.

According to research conducted by MyJobGroup.co.uk, an estimated 55 per cent of the UK’s working population access social media sites such as Facebook and Twitter in the office.

The investigation found that six per cent of employees spent more than an hour each day checking their tweets or Facebook messages while at their desk; a stat that is thought to be costing the UK economy up to £14 billion each year.

Still, before employers start locking down every social network in sight, it’s worth pointing out that the research only questioned 1,000 individuals. Furthermore, out of those surveyed, 10 per cent said social media helped them be more productive.

Meanwhile, Mashable’s Jennifer Van Grove took a dim view of the research, stating on the site:

“We’re pretty confident that those eating up company time on social networking sites were likely finding other ways to waste away an hour or more a day before the advent of Twitter and Facebook.”

Waved Off Google announced it would be pulling official support from its social application Google Wave this week, revealing the software had failed to attract a sufficient audience.

The service, which boasted, amongst other things, live document collaboration between users, suffered a low uptake in interest, despite its much-hyped launch in 2009. Speaking about the decision to remove official support from the application, Urs Holsle, senior vice president of operations and Google fellow, said:

“Wave has not seen the user adoption we would have liked. We don’t plan to continue developing Wave as a standalone product, but we will maintain the site at least through the end of the year and extend the technology for use in other Google projects.”

The news of Google Wave’s closure comes despite a raucous reception upon launch. At the time, MC Siegler at TechCrunch wrote:

“Wave offers a very sleek and easy way to navigate and participate in communication on the web that makes both email and instant messaging look stale.”

Trade name PPC adverts can now include trademarked keywords according to a new Google announcement. An article on the Google AdWords Blog announced that UK, Canadian and Irish advertisers can soon start bidding on trademarked keywords. Dan Stokeley, product manager for Google AdWords wrote:

“Our aim is to provide as much useful information to users as possible so that they can make better informed decisions. We believe that these changes to the ad text policy in Canada, UK and Ireland and our keyword policy change across Europe fits perfectly with this aim.”

The policy, which was introduced in the United States in 2009, allows advertisers to use third-party trademarks even if that trademark is not owned.

“We believe that this change has helped both our users and advertisers by improving the usefulness of text ads on Google.com and across partner sites in the US,” Stokeley added.

Written by Tom Mason

Google to devalue doorway pages Tuesday 17th of March, 2015by Andy Williams Google is taking aim at websites using large, well-established doorway campaigns to rank highly in search results by altering its search engine algorithm.

More on this story »

Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

More on this story »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
theEword - 5 hours ago

"81% B2B purchase cycles start with online search" - make sure you're the company they find http://t.co/15szr5BYJV #proman #digitalmarketing

Reply Retweet Favourite
theEword - 21 hours ago

‘Don’t wanna let you go’ and write bad content. Here are 5 tips for a ‘slam dunk’ > http://t.co/Y4eJr3lkhT http://t.co/ZSYRotePFy

Reply Retweet Favourite
theEword - 1 day ago

We have a really exciting job role available. We’re looking for a Client Strategy Director > http://t.co/VGKkANA9kn http://t.co/0bRxAmQeWo

Reply Retweet Favourite
theEword - 1 day ago

Don’t stop believin’ hold on to the feelin’. Here’s our tribute to (the content) journey > http://t.co/9CB2VncnNl http://t.co/4JyeTqraP1

Reply Retweet Favourite
theEword - 2 days ago

Searching for a #job in #PPC? We've got just the thing for you > http://t.co/94iTmo2WWa

Reply Retweet Favourite

5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

More on this story »

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword