RSS LinkedIn Google Plus

Call us: 0800 014 9884

theEweekly Wrap – Social Sorted, Yahoo Japan, Google mobile

Socially minded theEword and Juice Digital teamed up this week for ‘Social Media. Sorted’; an event which saw several of the region’s leading social media thinkers present a series of talks to the Twitterati of Manchester.

The evening, which was held at a sell-out Hive, featured talks from theEword’s director Al Mackin, Steve Downes, the managing director of Juice Digital, Mel McGuirk from Pannone and Nick Massey, chief executive of Forever Manchester.

theEword managing director Al Mackin said:

“Social Media. Sorted was a unique opportunity to discover how social media marketing can deliver incredible results. We were thrilled that Manchester’s leading social media experts agreed to share their knowledge about this exciting medium.”

For a full report on the Manchester social media event, you can read Richard Frost’s blog on the evening at theEword blog. Alternatively, you can find out what others had to say by searching for the #socialsorted hashtag on Twitter.

Big in Japan Yahoo Japan surprised most SEO and online marketing commentators this week by announcing it would be signing a two-year deal with Google. The arrangement, which is similar to the deal signed between the US arms of Yahoo and Bing in 2009, sees Yahoo Japan return search results, courtesy of the Google algorithm. Reporting on the story, the International Business Times said:

“Yahoo! Japan announced a deal to switch to Google’s search engine technology from its own technology. As per the deal, Yahoo! Japan will use Google’s online advertising and distribution system, in return Google will be provided access to data on online shopping trends.”

Reacting to the news, Yahoo US, which does not own a controlling share in its Japanese arm, commented:

“Yahoo Japan made this decision as an independent and separate publicly traded company, in which Yahoo! holds a 35% equity interest. We amended our agreement with Yahoo! Japan as a result of this decision, and we do not anticipate that this amendment will have a material financial impact on our revenues.”

Mobile monsters Google’s dominance of the mobile search market was revealed this week after research suggested that the company had obtained over 98 per cent of the global mobile search audience.

The statistics from the data hounds at ComScore discovered the search engine giant had pocketed 98.29 per cent of mobile searchers. In contrast, Yahoo and Bing both scored 0.81 and 0.46 per cent of the market.

This will be welcome news for Google, particularly as the company has previously stated its desire to capitalise on the mobile users. Speaking earlier in the year, the firm’s CEO Eric Schmidt said:

“We operate with the assumption people will carry with them a mobile device at all times, and that there are applications we can build/people will build on our platform that will allow people to be more productive, more fun.”

Written by Tom Mason
james_riches_swap

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »
james_riches_swap

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »
theEword - 5 hours ago

It's a double whammy as we're also up for best travel / leisure / sports campaign https://t.co/NVkwi6znGB. Thanks #drumsearchawards

Reply Retweet Favourite
theEword - 6 hours ago

#Digitalmarketing myth: blogging takes too long > http://t.co/KJGFgwUem3 http://t.co/NWApwTZnOx

Reply Retweet Favourite
theEword - 8 hours ago

Learn how to run a successful #digitalmarketing campaign from an award winning agency > http://t.co/UGrcU7Ollk http://t.co/07aAuZm2aP

Reply Retweet Favourite
theEword - 11 hours ago

Make sure you're writing great #content with these five #tips > http://t.co/szb3H1o8DC http://t.co/FlXQqvpWKy

Reply Retweet Favourite
theEword - 1 day ago

Did you miss our #Google event? Check this out > http://t.co/uadQlfSCHa http://t.co/n0fjW9FyZZ

Reply Retweet Favourite

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword