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theEweekly Wrap – theEword video diary, PPC jobs and Facebook

Diary of an SEO company This week theEword team started work on its very own video diary series. The clips, which will be available from next week, see members of staff from the online marketing, SEO copywriting, web design and social media departments talk openly about their roles and responsibilities.

theEword’s online marketing manager Mark Baker was first in front of the camera, while creative director Tom Glass took a starring role later in the day. Social media marketer Tom Mason was the final staff member to film his contribution to the series.

The video diaries are set to be launched next week. Follow us on Twitter (@theEword) to get the very latest developments.

PPC position Online marketing and PPC campaigns have been used to sell all manner of services although the following story is probably one of the most creative to have come to the attention of theEword Weekly Wrap.

New Yorker Alex Brownsteing utilised his knowledge of PPC campaigns to place a sponsored link on SERPs for the names of the top four advertising executives in the area. The move, inspired by the fact that ‘everyone Googles their own name’, saw the intrepid copywriter gain four interviews from the individuals in question.

The campaign, which cost just $6 (£4.12), eventually resulted in a full-time position for Brownstein; he now works as a senior copywriter at advertising legends Young & Rubican New York.

You can read more about this fascinating bit of personal marketing in Richard Frost’s article over at theEword News.

Face the news Facebook dominated the news cycle this week for a number of different reasons. Initially, it was revealed the social networking site had become the largest deliverer of banner ads in the US.

New research from stat-fiends comScore found that the site broadcast 176.3 billion banner ads over the first quarter in 2010. For the record, Yahoo delivered 31.6 billion, while Microsoft notched up 60.2 billion.

Still, the week’s headlines weren’t all great for Mark Zuckerberg’s company; the site had to quash rumours over a ‘crisis meeting’ to respond to growing criticism over the site’s privacy policy.

Recent privacy changes, which allows third parties to access user’s personal information without consent, were described as ‘unacceptable’ by European data protection chiefs.

Written by Tom Mason

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Why it’s time to stop obsessing over search engine rankings Friday 12th of June, 2015by Dan Moores In this blog, we look at why the time is well past for some business owners and directors to let go of their obsession with rankings, and focus more on metrics like traffic and conversions.

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What retailers need to know about conversion rate optimisation Monday 15th of June, 2015by Andy Williams Conversion rate optimisation (CRO) is the process increasing the number of visitors to a website into conversions. See why it's vital for retailers to use it.

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What's the best social channel for your retail brand? Wednesday 24th of June, 2015by Dan Moores You already know how vital social media presence is. Here's how you can make the most of three very popular platforms - and not just from a brand-amplification standpoint.

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