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theEweekly Wrap – theEword video diary, PPC jobs and Facebook

Diary of an SEO company This week theEword team started work on its very own video diary series. The clips, which will be available from next week, see members of staff from the online marketing, SEO copywriting, web design and social media departments talk openly about their roles and responsibilities.

theEword’s online marketing manager Mark Baker was first in front of the camera, while creative director Tom Glass took a starring role later in the day. Social media marketer Tom Mason was the final staff member to film his contribution to the series.

The video diaries are set to be launched next week. Follow us on Twitter (@theEword) to get the very latest developments.

PPC position Online marketing and PPC campaigns have been used to sell all manner of services although the following story is probably one of the most creative to have come to the attention of theEword Weekly Wrap.

New Yorker Alex Brownsteing utilised his knowledge of PPC campaigns to place a sponsored link on SERPs for the names of the top four advertising executives in the area. The move, inspired by the fact that ‘everyone Googles their own name’, saw the intrepid copywriter gain four interviews from the individuals in question.

The campaign, which cost just $6 (£4.12), eventually resulted in a full-time position for Brownstein; he now works as a senior copywriter at advertising legends Young & Rubican New York.

You can read more about this fascinating bit of personal marketing in Richard Frost’s article over at theEword News.

Face the news Facebook dominated the news cycle this week for a number of different reasons. Initially, it was revealed the social networking site had become the largest deliverer of banner ads in the US.

New research from stat-fiends comScore found that the site broadcast 176.3 billion banner ads over the first quarter in 2010. For the record, Yahoo delivered 31.6 billion, while Microsoft notched up 60.2 billion.

Still, the week’s headlines weren’t all great for Mark Zuckerberg’s company; the site had to quash rumours over a ‘crisis meeting’ to respond to growing criticism over the site’s privacy policy.

Recent privacy changes, which allows third parties to access user’s personal information without consent, were described as ‘unacceptable’ by European data protection chiefs.

Written by Tom Mason

Google adds 'call-only' option to AdWords Tuesday 24th of February, 2015by Dan Moores When a user clicks a call-only ad on their mobile phone, it dials the phone number displayed – instead of taking the user to a landing page on the advertiser's website.

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Google gives businesses new features Wednesday 25th of February, 2015by Martin Lindley Google has revealed two new features for businesses: one allows the use of chat features within the search engine results, while the other allows the selection of search display pictures.

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Google to start warning users on slow sites? Thursday 26th of February, 2015by Andy Williams Google is reportedly testing a system which will warn users of slower websites by flagging them up with a red “slow” label within its search results.

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theEword - 20 hours ago

Google gives businesses new features: http://t.co/mYcu0V0mcu http://t.co/lFQMmXoH9N

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theEword - 1 day ago

Digital marketing tip #5: Stop obsessing over ‘channel’ http://t.co/vBFOoo1NCR http://t.co/sHzGlmKgBI

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theEword - 1 day ago

Google to start warning users on slow sites? http://t.co/X21mZu9nse http://t.co/WkazE23NBh

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theEword - 1 day ago

Why the internet is going crazy over the colour of a dress: http://t.co/OUO86YfEVm

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theEword - 2 days ago

Lessons from Hollywood on how to write content that gets attention: http://t.co/UAc17QMCOQ http://t.co/knv5DBjjce

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Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

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What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

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Starstruck: lessons from Hollywood on how to write content t... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

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