RSS LinkedIn Google Plus

Call us: 0800 014 9884

theEweekly Wrap – theEword video diary, PPC jobs and Facebook

Diary of an SEO company This week theEword team started work on its very own video diary series. The clips, which will be available from next week, see members of staff from the online marketing, SEO copywriting, web design and social media departments talk openly about their roles and responsibilities.

theEword’s online marketing manager Mark Baker was first in front of the camera, while creative director Tom Glass took a starring role later in the day. Social media marketer Tom Mason was the final staff member to film his contribution to the series.

The video diaries are set to be launched next week. Follow us on Twitter (@theEword) to get the very latest developments.

PPC position Online marketing and PPC campaigns have been used to sell all manner of services although the following story is probably one of the most creative to have come to the attention of theEword Weekly Wrap.

New Yorker Alex Brownsteing utilised his knowledge of PPC campaigns to place a sponsored link on SERPs for the names of the top four advertising executives in the area. The move, inspired by the fact that ‘everyone Googles their own name’, saw the intrepid copywriter gain four interviews from the individuals in question.

The campaign, which cost just $6 (£4.12), eventually resulted in a full-time position for Brownstein; he now works as a senior copywriter at advertising legends Young & Rubican New York.

You can read more about this fascinating bit of personal marketing in Richard Frost’s article over at theEword News.

Face the news Facebook dominated the news cycle this week for a number of different reasons. Initially, it was revealed the social networking site had become the largest deliverer of banner ads in the US.

New research from stat-fiends comScore found that the site broadcast 176.3 billion banner ads over the first quarter in 2010. For the record, Yahoo delivered 31.6 billion, while Microsoft notched up 60.2 billion.

Still, the week’s headlines weren’t all great for Mark Zuckerberg’s company; the site had to quash rumours over a ‘crisis meeting’ to respond to growing criticism over the site’s privacy policy.

Recent privacy changes, which allows third parties to access user’s personal information without consent, were described as ‘unacceptable’ by European data protection chiefs.

Written by Tom Mason

Google to devalue doorway pages Tuesday 17th of March, 2015by Andy Williams Google is taking aim at websites using large, well-established doorway campaigns to rank highly in search results by altering its search engine algorithm.

More on this story »

Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

More on this story »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
theEword - 34 mins ago

Let's bust some of those #digital #marketing myths. We ain't afraid of no algorithm updates http://t.co/0zdJyj01Qx http://t.co/w2BhF6SsNi

Reply Retweet Favourite
theEword - 11 hours ago

What's life really like at a digital marketing agency? Follow us on Instagram to find out http://t.co/hWOME7AL9Z http://t.co/UyMB3auQwl

Reply Retweet Favourite
theEword - 16 hours ago

Good luck to all the nominees at #COMBA15 tonight!

Reply Retweet Favourite
theEword - 17 hours ago

Be a lean, mean, digital marketing machine. Sign up to our free training in #Manchester http://t.co/beJr4lTc7N http://t.co/AiT9DUfiPv

Reply Retweet Favourite
theEword - 20 hours ago

Fancy seeing what goes on behind the scenes at theEword? We're now on Instagram - check it out http://t.co/hWOME7AL9Z http://t.co/9YBUk9dJXH

Reply Retweet Favourite

5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

More on this story »

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword