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theEweekly Wrap – theEword video diary, PPC jobs and Facebook

Diary of an SEO company This week theEword team started work on its very own video diary series. The clips, which will be available from next week, see members of staff from the online marketing, SEO copywriting, web design and social media departments talk openly about their roles and responsibilities.

theEword’s online marketing manager Mark Baker was first in front of the camera, while creative director Tom Glass took a starring role later in the day. Social media marketer Tom Mason was the final staff member to film his contribution to the series.

The video diaries are set to be launched next week. Follow us on Twitter (@theEword) to get the very latest developments.

PPC position Online marketing and PPC campaigns have been used to sell all manner of services although the following story is probably one of the most creative to have come to the attention of theEword Weekly Wrap.

New Yorker Alex Brownsteing utilised his knowledge of PPC campaigns to place a sponsored link on SERPs for the names of the top four advertising executives in the area. The move, inspired by the fact that ‘everyone Googles their own name’, saw the intrepid copywriter gain four interviews from the individuals in question.

The campaign, which cost just $6 (£4.12), eventually resulted in a full-time position for Brownstein; he now works as a senior copywriter at advertising legends Young & Rubican New York.

You can read more about this fascinating bit of personal marketing in Richard Frost’s article over at theEword News.

Face the news Facebook dominated the news cycle this week for a number of different reasons. Initially, it was revealed the social networking site had become the largest deliverer of banner ads in the US.

New research from stat-fiends comScore found that the site broadcast 176.3 billion banner ads over the first quarter in 2010. For the record, Yahoo delivered 31.6 billion, while Microsoft notched up 60.2 billion.

Still, the week’s headlines weren’t all great for Mark Zuckerberg’s company; the site had to quash rumours over a ‘crisis meeting’ to respond to growing criticism over the site’s privacy policy.

Recent privacy changes, which allows third parties to access user’s personal information without consent, were described as ‘unacceptable’ by European data protection chiefs.

Written by Tom Mason

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

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Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

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April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

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theEword - 2 hours ago

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theEword - 17 hours ago

Do you see yourself working at theEword? Check out our latest #job opportunities > http://t.co/SUtPDUM2in http://t.co/9y7LWlOoym

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theEword - 1 day ago

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theEword - 2 days ago

Google recently joined us to demystify #digitalmarketing. See what happened on that sunny afternoon in #Manchester > https://t.co/XnaHbXBL4p

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theEword - 2 days ago

Are you passionate about #creativecontent? Check out our recent job opportunity > http://t.co/jsk0e4Mizd #digitaljobs http://t.co/MGgwoOPjqO

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Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

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Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

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