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theEweekly Wrap – theEword video diary, PPC jobs and Facebook

Diary of an SEO company This week theEword team started work on its very own video diary series. The clips, which will be available from next week, see members of staff from the online marketing, SEO copywriting, web design and social media departments talk openly about their roles and responsibilities.

theEword’s online marketing manager Mark Baker was first in front of the camera, while creative director Tom Glass took a starring role later in the day. Social media marketer Tom Mason was the final staff member to film his contribution to the series.

The video diaries are set to be launched next week. Follow us on Twitter (@theEword) to get the very latest developments.

PPC position Online marketing and PPC campaigns have been used to sell all manner of services although the following story is probably one of the most creative to have come to the attention of theEword Weekly Wrap.

New Yorker Alex Brownsteing utilised his knowledge of PPC campaigns to place a sponsored link on SERPs for the names of the top four advertising executives in the area. The move, inspired by the fact that ‘everyone Googles their own name’, saw the intrepid copywriter gain four interviews from the individuals in question.

The campaign, which cost just $6 (£4.12), eventually resulted in a full-time position for Brownstein; he now works as a senior copywriter at advertising legends Young & Rubican New York.

You can read more about this fascinating bit of personal marketing in Richard Frost’s article over at theEword News.

Face the news Facebook dominated the news cycle this week for a number of different reasons. Initially, it was revealed the social networking site had become the largest deliverer of banner ads in the US.

New research from stat-fiends comScore found that the site broadcast 176.3 billion banner ads over the first quarter in 2010. For the record, Yahoo delivered 31.6 billion, while Microsoft notched up 60.2 billion.

Still, the week’s headlines weren’t all great for Mark Zuckerberg’s company; the site had to quash rumours over a ‘crisis meeting’ to respond to growing criticism over the site’s privacy policy.

Recent privacy changes, which allows third parties to access user’s personal information without consent, were described as ‘unacceptable’ by European data protection chiefs.

Written by Tom Mason

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

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March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

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Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

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theEword - 24 hours ago

Interested in #creativecontent? We've got just the #job for you > http://t.co/XW7eCZoWbD http://t.co/Ar2q2qR10K

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theEword - 2 days ago

Feeling bamboozled by digital marketing? We bust those pesky myths and reveal the truth > http://t.co/No07wPoxAv http://t.co/G8lrQ5hyPg

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theEword - 2 days ago

We'll be hosting a Q&A as part of our event with #Google. To be apart of this send your questions to #GoogletheEword http://t.co/9RVrMnlc4g

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theEword - 2 days ago

We're looking someone talented and charismatic to be our relationship manager. Is that you? > http://t.co/e1f4lDnehU http://t.co/iaxlLyLpAe

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theEword - 3 days ago

Where better to get your Google questions answered than from Google themselves? #GoogletheEword http://t.co/QNF8zPrqVL

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Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

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Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

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Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

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