Grabbing the attention of visitors is just one step away from turning them into customers. To do this, you'll need engaging content. Your website might be the best-looking in the world but without the words to back up the images - to convey your message and what it is you're promoting - you'll struggle to turn clicks into conversions.
Further reading on Copywriting: Our Team | Contact Us
Not only this, copy on your website must be tailored to be visible to search engines, to further increase its impact. It's fine to engage a small number of visitors with well-written copy, but much better if you can attract larger numbers with high quality, optimised content.
theEword offers a bespoke copywriting service, tailored to meet your company's needs. Our team of writers is capable of fulfilling any brief and writing in any field. Whether it's snappy text for your home page, engaging marketing copy for mail shots, or a full website population, we can handle it.
We don't just provide keyword-heavy text to hide away on your site, either - we write everything from news and blog stories, to reviews, user guides and any other static content you require. Our key belief is that readability should never be sacrificed in favour of search engine visibility and because of this we guarantee that our content is optimised for users as well as search engines.
Copywriting Services
- One-off content requirements. From small snippets, to full site reviews. Our team can produce engaging, inviting content to bring your site to life.
- Regular, rolling content. Keep your visitors engaged, and help your search engine optimisation by having a flow of regular articles and news on your website. From £500 per month, with our content uploaded to your site.
- Blog build, management and content. Working with your team, we can manage and maintain your company blog. We take ideas and focus from our clients, and then produce regular blog entries, keeping site visitors informed and excited.
- Social Media, distribution. From Twitter to Bebo, our copywriting team work with our marketing department to produce engaging social campaigns across a multitude of channels. Social Media marketing is not suited to everyone, but our teams can create low-key campaigns to allow you to dip your toes in to the water.
Our Copywriting Team
Our team is managed by Daniel Nolan (managing editor), who looks after our full-time journalists and freelancers and is also in charge of our quality control process. Currently we employ four full-time writers and one freelancer, and as part of our copywriting service we also draw upon our development department to integrate content with your website.
Uploading Content
As part of our copywriting services we can upload content that we build directly to your website, either through the use of an XML feed, or by use of your own content uploading tool. theEword delivers content directly to your website, relieving you of additional development or management time.
SEO Copywriting – better with meta
theEword's
SEO copywriting service offers more than just straight text content. All of our work is optimised, through the inclusion of keywords, anchor links and other SEO lynchpins, to be as attractive to search engines as it is to potential customers.
We don't stop there. In addition to on-page copy, theEword's SEO copywriting team is trained in creating highly optimised meta information, which is another vital aspect of increasing a page's visibility to search engines.
Meta information refers to the additional 'behind the scenes' data that sites and search engines use to organise and define pages. While much of it is not directly visible to users, the influence meta data has on the search process means getting it right should be a top priority. Again, you can have a page of the most wonderfully written prose imaginable, but without the background mechanics to support it – to tell search engines not only that the page exists but also what its purpose is – its impact will be severely lessened.
To that end, every member of theEword's SEO copywriting team has been given extensive in-house training to ensure they maintain a firm grasp on the latest best practice regarding meta information. Recent consensus among SEO marketers shows that elements such as a site's title tags or URL structure are now just as – if not more – important to the search process as high quality on-page content. A website with tailored, targeted and optimised meta information stands more chance of attracting visitors and more chance of turning those visitors into sales.
theEword SEO content – a long-term project
Websites become more visible and attractive to Google if the search engine can see that there is a regular flow of new content being added, or that the existing content on the site is being updated with refreshed copy or information.
theEword's copywriting team can plan, schedule and perform regular updates to your static content, taking the standard copy population job to the next level. Our SEO copywriters employ a number of methods, such as identifying popular pages that would benefit from extra content, or – via keyword research – creating new pages with long-tail URLs designed to capitalise on search trends, to ensure that your site will grow naturally, putting weight on in all the right places, while maximising visibility to search engines and maintaining user experience.
For pricing, or further information on our copywriting service, please
Contact us or call us on (0161) 872 3011.
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