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Call us: 0800 014 9884

What we do

 

1Strategy

Strategy

2Understanding Your Brand

Understanding your Brand

By meeting with you, absorbing resources you send us, and thriving on feedback, we produce content that reflects your brand voice and will appeal to your audience.

3Optimised Copy

Optimised Copy

Our team of copywriters produce highly optimised and relevant content for your product and services pages, which will improve visibility while being user-friendly.

4Fresh Content

Fresh Content

Whether it's news, blogs, features or advice guides, we keep your site fresh and relevant with a steady stream of engaging content.

5Analysis

Analysis

Once the finished content is on your site, we monitor its impact on your traffic and track its performance in Google Analytics.

Get in touch

theEword’s content team is made up of passionate writers – including NCTJ qualified journalists, published fiction writers and commercial copywriters. We combine our various talents with technical SEO knowledge to write content that Google will love, and your customers will love too.

Top notch copywriting has always been at the heart of our approach; by putting the user and the brand first, we produce copy that actually adds value to the site.

SEO content

Keyword optimised on-page content is vital for any site that wants to rank highly in search engines.

But of course, keyword stuffing is dead and buried; Google has a super sophisticated algorithm, and users are incredibly discerning. These days, only the most authoritative and useful content on the web will cut it.

Our approach involves auditing your site to ascertain whether your content currently targets the right topics. The next step is to turn our findings into a strategy, outlining which pages we need to improve, refocus or create from scratch in order to boost your visibility. This work is then completed to the highest standard, with plenty of input from you, to create copy that is interesting, factual and grammatically perfect.

Our focus on user experience means it’s not all about rankings – we also use data from Google Analytics to evaluate copy performance, with a track record of boosting engagement and reducing bounce rates. We believe in making words work harder.

Fresh content production

Alongside our on-site optimisation strategy, we outline a programme of fresh content for your site. From slick news articles and insightful opinion pieces to entertaining blog posts and indispensible advice guides, we aim to make you an authority and a thought leader in your industry. You can’t make a better first impression than that.

Whether it’s FMCG, professional services, travel, software or engineering, we can turn our hands to any topic and style. Give us a call to find out more.

Google to start warning users on slow sites? Thursday 26th of February, 2015by Andy Williams Google is reportedly testing a system which will warn users of slower websites by flagging them up with a red “slow” label within its search results.

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February UK search market share: Bing breaks 7% barrier Monday 2nd of March, 2015by James Riches Last month, Bing continued to increase its share of the UK search market, jumping above 7%. Meanwhile, celebrities generated a lot of searches in a busy month for entertainment.

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Google continues to improve Knowledge Graph Tuesday 3rd of March, 2015by Andy Williams Google has continued the Stateside expansion of its Knowledge Graph feature by including hotel booking information within city search results.

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theEword - 10 hours ago

How to write content good enough for the red carpet: http://t.co/OJ73x8QklT http://t.co/BU1M2wvsVH

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theEword - 13 hours ago

Digital marketing tip #7: The Devils in the data http://t.co/vBFOoo1NCR http://t.co/MLqGBjofRs

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theEword - 16 hours ago

YouTube music awards 2015 will feature exclusive videos: http://t.co/cMUHfvMAGp

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theEword - 1 day ago

Fancy a job in account management with a leading digital agency? Here’s your chance. Learn more about the role here: http://t.co/YOXrjnc0n6

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theEword - 2 days ago

Digital marketing tip #6: Stop putting Google first http://t.co/vBFOoo1NCR http://t.co/QjsYq0j82r

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Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

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What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

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Starstruck: five tricks from Hollywood you can use to write ... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

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Who loves theEword

Who loves theEword Who loves theEword