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Call us: 0800 014 9884

What we do

 

1Strategy

Strategy

2Understanding Your Brand

Understanding your Brand

By meeting with you, absorbing resources you send us, and thriving on feedback, we produce content that reflects your brand voice and will appeal to your audience.

3Optimised Copy

Optimised Copy

Our team of copywriters produce highly optimised and relevant content for your product and services pages, which will improve visibility while being user-friendly.

4Fresh Content

Fresh Content

Whether it's news, blogs, features or advice guides, we keep your site fresh and relevant with a steady stream of engaging content.

5Analysis

Analysis

Once the finished content is on your site, we monitor its impact on your traffic and track its performance in Google Analytics.

Get in touch

theEword’s content team is made up of passionate writers – including NCTJ qualified journalists, published fiction writers and commercial copywriters. We combine our various talents with technical SEO knowledge to write content that Google will love, and your customers will love too.

Top notch copywriting has always been at the heart of our approach; by putting the user and the brand first, we produce copy that actually adds value to the site.

SEO content

Keyword optimised on-page content is vital for any site that wants to rank highly in search engines.

But of course, keyword stuffing is dead and buried; Google has a super sophisticated algorithm, and users are incredibly discerning. These days, only the most authoritative and useful content on the web will cut it.

Our approach involves auditing your site to ascertain whether your content currently targets the right topics. The next step is to turn our findings into a strategy, outlining which pages we need to improve, refocus or create from scratch in order to boost your visibility. This work is then completed to the highest standard, with plenty of input from you, to create copy that is interesting, factual and grammatically perfect.

Our focus on user experience means it’s not all about rankings – we also use data from Google Analytics to evaluate copy performance, with a track record of boosting engagement and reducing bounce rates. We believe in making words work harder.

Fresh content production

Alongside our on-site optimisation strategy, we outline a programme of fresh content for your site. From slick news articles and insightful opinion pieces to entertaining blog posts and indispensible advice guides, we aim to make you an authority and a thought leader in your industry. You can’t make a better first impression than that.

Whether it’s FMCG, professional services, travel, software or engineering, we can turn our hands to any topic and style. Give us a call to find out more.

Google to devalue doorway pages Tuesday 17th of March, 2015by Andy Williams Google is taking aim at websites using large, well-established doorway campaigns to rank highly in search results by altering its search engine algorithm.

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Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

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Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

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theEword - 9 hours ago

‘Don’t wanna let you go’ and write bad content. Here are 5 tips for a ‘slam dunk’ > http://t.co/Y4eJr3lkhT http://t.co/ZSYRotePFy

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theEword - 14 hours ago

We have a really exciting job role available. We’re looking for a Client Strategy Director > http://t.co/VGKkANA9kn http://t.co/0bRxAmQeWo

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theEword - 18 hours ago

Don’t stop believin’ hold on to the feelin’. Here’s our tribute to (the content) journey > http://t.co/9CB2VncnNl http://t.co/4JyeTqraP1

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theEword - 1 day ago

Searching for a #job in #PPC? We've got just the thing for you > http://t.co/94iTmo2WWa

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theEword - 2 days ago

Strut your stuff on the #digitalmarketing red carpet with your award winning #content > http://t.co/p2zGQ4rPxe http://t.co/Su55qAxw0L

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5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

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Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

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Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

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Who loves theEword

Who loves theEword Who loves theEword