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Call us: 0800 014 9884

What we do

 

1Strategy

Strategy

2Understanding Your Brand

Understanding your Brand

By meeting with you, absorbing resources you send us, and thriving on feedback, we produce content that reflects your brand voice and will appeal to your audience.

3Optimised Copy

Optimised Copy

Our team of copywriters produce highly optimised and relevant content for your product and services pages, which will improve visibility while being user-friendly.

4Fresh Content

Fresh Content

Whether it's news, blogs, features or advice guides, we keep your site fresh and relevant with a steady stream of engaging content.

5Analysis

Analysis

Once the finished content is on your site, we monitor its impact on your traffic and track its performance in Google Analytics.

Get in touch

theEword’s content team is made up of passionate writers – including NCTJ qualified journalists, published fiction writers and commercial copywriters. We combine our various talents with technical SEO knowledge to write content that Google will love, and your customers will love too.

Top notch copywriting has always been at the heart of our approach; by putting the user and the brand first, we produce copy that actually adds value to the site.

SEO content

Keyword optimised on-page content is vital for any site that wants to rank highly in search engines.

But of course, keyword stuffing is dead and buried; Google has a super sophisticated algorithm, and users are incredibly discerning. These days, only the most authoritative and useful content on the web will cut it.

Our approach involves auditing your site to ascertain whether your content currently targets the right topics. The next step is to turn our findings into a strategy, outlining which pages we need to improve, refocus or create from scratch in order to boost your visibility. This work is then completed to the highest standard, with plenty of input from you, to create copy that is interesting, factual and grammatically perfect.

Our focus on user experience means it’s not all about rankings – we also use data from Google Analytics to evaluate copy performance, with a track record of boosting engagement and reducing bounce rates. We believe in making words work harder.

Fresh content production

Alongside our on-site optimisation strategy, we outline a programme of fresh content for your site. From slick news articles and insightful opinion pieces to entertaining blog posts and indispensible advice guides, we aim to make you an authority and a thought leader in your industry. You can’t make a better first impression than that.

Whether it’s FMCG, professional services, travel, software or engineering, we can turn our hands to any topic and style. Give us a call to find out more.

Uber announces plan to create 50,000 new jobs Monday 19th of January, 2015by Martin Lindley Uber has announced a plan to create 50,000 jobs in Europe in 2015. Speaking at a conference in Munich, CEO Travis Kalanick said the app has many benefits for cities.

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Google warns non-mobile friendly sites Wednesday 21st of January, 2015by James Riches Google has begun sending warnings to sites that aren’t mobile friendly, prompting rumours that it may be about to roll out a new mobile ranking algorithm.

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Google reacts following Yahoo’s search market increase Thursday 22nd of January, 2015by Andy Williams Google has begun to encourage Firefox 34 users to switch back to its search engine, after Yahoo’s deal with Mozilla resulted in a market share increase.

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theEword - 2 days ago

Are you on the look out for a job in #contentmarketing? If so take a look at our latest opportunity: http://t.co/aIbg6hY9jh

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theEword - 2 days ago

Head-on with Microsoft’s super fun HoloLens http://t.co/S9DW6MVE5i

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theEword - 3 days ago

Amazing turnout and great venue for the #NorthernDigitalAwards. Good luck to everyone shortlisted! http://t.co/Wxri1uuPN5

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theEword - 3 days ago

We are up for Large Digital Agency of the Year tonight at the #NorthernDigitalAwards - we look forward to seeing you there!

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theEword - 5 days ago

This is what Google’s new calendar app for iOS looks like: http://t.co/8mc4QMbsKm

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theEweekly Wrap: 9 Dec Friday 9th of January, 2015by Martin Lindley This week: 60 per cent say Matt Cutts won't return, Facebook hoax continues to fool, and CES reveals future gadgets.

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theEweekly Wrap: 16 Jan Friday 16th of January, 2015by Andy Williams This week: Marketing growth falls during final quarter of 2014, Facebook set to invade the office and Ryanair to offer passengers in-flight streaming to their devices.

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theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

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Who loves theEword

Who loves theEword Who loves theEword