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Call us: 0800 014 9884

What we do

 

1Strategy

Strategy

2Understanding Your Brand

Understanding your Brand

By meeting with you, absorbing resources you send us, and thriving on feedback, we produce content that reflects your brand voice and will appeal to your audience.

3Optimised Copy

Optimised Copy

Our team of copywriters produce highly optimised and relevant content for your product and services pages, which will improve visibility while being user-friendly.

4Fresh Content

Fresh Content

Whether it's news, blogs, features or advice guides, we keep your site fresh and relevant with a steady stream of engaging content.

5Analysis

Analysis

Once the finished content is on your site, we monitor its impact on your traffic and track its performance in Google Analytics.

Get in touch

theEword’s content team is made up of passionate writers – including NCTJ qualified journalists, published fiction writers and commercial copywriters. We combine our various talents with technical SEO knowledge to write content that Google will love, and your customers will love too.

Top notch copywriting has always been at the heart of our approach; by putting the user and the brand first, we produce copy that actually adds value to the site.

SEO content

Keyword optimised on-page content is vital for any site that wants to rank highly in search engines.

But of course, keyword stuffing is dead and buried; Google has a super sophisticated algorithm, and users are incredibly discerning. These days, only the most authoritative and useful content on the web will cut it.

Our approach involves auditing your site to ascertain whether your content currently targets the right topics. The next step is to turn our findings into a strategy, outlining which pages we need to improve, refocus or create from scratch in order to boost your visibility. This work is then completed to the highest standard, with plenty of input from you, to create copy that is interesting, factual and grammatically perfect.

Our focus on user experience means it’s not all about rankings – we also use data from Google Analytics to evaluate copy performance, with a track record of boosting engagement and reducing bounce rates. We believe in making words work harder.

Fresh content production

Alongside our on-site optimisation strategy, we outline a programme of fresh content for your site. From slick news articles and insightful opinion pieces to entertaining blog posts and indispensible advice guides, we aim to make you an authority and a thought leader in your industry. You can’t make a better first impression than that.

Whether it’s FMCG, professional services, travel, software or engineering, we can turn our hands to any topic and style. Give us a call to find out more.

Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

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Google confirms first Penguin update for over a year Monday 20th of October, 2014by James Riches Google has confirmed that the Penguin algorithm was updated over the weekend. Site owners now face an anxious wait to see if they have been affected, either positively or negatively.

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Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

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theEword - 2 days ago

This Wizard of Oz-inspired wearable lets you click your heels to order a taxi or text your friends http://t.co/nNLN91Bx9N

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theEword - 3 days ago

We're looking for a Marketing Manager to join our business development team. Interested? Read more here: http://t.co/NUVAzQjceN

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theEword - 3 days ago

In case you missed it, Google updated its #Penguin algorithm over the weekend http://t.co/oO43SGWUOD

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theEword - 3 days ago

Hope everyone has a great week! http://t.co/obstuw2odL

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theEword - 3 days ago

The iPhone is now the perfect smartphone http://t.co/RAtLagfwv1

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theEweekly Wrap: 3 Oct Friday 3rd of October, 2014by Dan Moores

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theEweekly Wrap: 10 Oct Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

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theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

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Who loves theEword

Who loves theEword Who loves theEword