theEword’s Copywriting team is made up of skilled writers – including NCTJ-qualified journalists, published fiction writers and commercial copywriters. We combine our various talents with technical SEO knowledge to write content that both your customers and Google will love.
Top-notch copywriting puts the user and the brand first, and actually adds value to your site as a result. That is what we always aim for.
Keyword-optimised on-page content is vital for any site that wants to rank highly in search engines.
But of course, keyword stuffing is dead and buried; Google now has an extremely sophisticated algorithm, and users are incredibly discerning. These days, only the most authoritative and useful content on the web will cut it.
First we will audit your site to ascertain how your content currently performs, and how it could perform better. The next step is to turn our findings into a strategy, outlining which existing pages we need to work on and which new pages we need to create, in order to boost your site’s visibility and encourage conversions from visitors. This work is then completed to the highest standard, with plenty of input from you, to create fluid copy that is interesting, factual and grammatical.
Our focus on user experience means it’s not all about rankings – we use data from Google Analytics to evaluate copy performance. We believe in making words work harder.
Fresh content production
Alongside our on-site optimisation strategy, we outline a programme of fresh content for your site. From slick news articles and insightful opinion pieces to entertaining blog posts and indispensible advice guides, we aim to make you an authority and a thought leader within your industry. You can’t make a better first impression than that.
Whether it’s FMCG, professional services, travel, software or engineering, we can turn our hands to any topic and style. Give us a call to find out more.
Brands we've helped
What we do
2Understanding Your Brand
By meeting with you, absorbing resources you send us, and thriving on feedback, we produce content that reflects your brand voice and will appeal to your audience.
Our team of copywriters produce highly optimised and relevant content for your product and services pages, which will improve visibility while being user-friendly.
Whether it's news, blogs, features or advice guides, we keep your site fresh and relevant with a steady stream of engaging content.
Once the finished content is on your site, we monitor its impact on your traffic and track its performance in Google Analytics.