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Call us: 0800 014 9884

What we do

 

1Strategy

Strategy

2Understanding Your Brand

Understanding your Brand

By meeting with you, absorbing resources you send us, and thriving on feedback, we produce content that reflects your brand voice and will appeal to your audience.

3Optimised Copy

Optimised Copy

Our team of copywriters produce highly optimised and relevant content for your product and services pages, which will improve visibility while being user-friendly.

4Fresh Content

Fresh Content

Whether it's news, blogs, features or advice guides, we keep your site fresh and relevant with a steady stream of engaging content.

5Analysis

Analysis

Once the finished content is on your site, we monitor its impact on your traffic and track its performance in Google Analytics.

Get in touch

theEword’s content team is made up of passionate writers – including NCTJ qualified journalists, published fiction writers and commercial copywriters. We combine our various talents with technical SEO knowledge to write content that Google will love, and your customers will love too.

Top notch copywriting has always been at the heart of our approach; by putting the user and the brand first, we produce copy that actually adds value to the site.

SEO content

Keyword optimised on-page content is vital for any site that wants to rank highly in search engines.

But of course, keyword stuffing is dead and buried; Google has a super sophisticated algorithm, and users are incredibly discerning. These days, only the most authoritative and useful content on the web will cut it.

Our approach involves auditing your site to ascertain whether your content currently targets the right topics. The next step is to turn our findings into a strategy, outlining which pages we need to improve, refocus or create from scratch in order to boost your visibility. This work is then completed to the highest standard, with plenty of input from you, to create copy that is interesting, factual and grammatically perfect.

Our focus on user experience means it’s not all about rankings – we also use data from Google Analytics to evaluate copy performance, with a track record of boosting engagement and reducing bounce rates. We believe in making words work harder.

Fresh content production

Alongside our on-site optimisation strategy, we outline a programme of fresh content for your site. From slick news articles and insightful opinion pieces to entertaining blog posts and indispensible advice guides, we aim to make you an authority and a thought leader in your industry. You can’t make a better first impression than that.

Whether it’s FMCG, professional services, travel, software or engineering, we can turn our hands to any topic and style. Give us a call to find out more.

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Schmidt defiant on Google privacy efforts Monday 15th of December, 2014by James Riches Google chairman Eric Schmidt has outlined how the company responded in the wake of Edward Snowden’s shock revelations last year, including increased security and privacy measures.

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Bing search results removed from Facebook Tuesday 16th of December, 2014by Andy Williams Facebook has completely removed Bing results from its internal search engine, instead focusing heavily on the improvement of their own search capabilities.

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Google announces trending topics and videos feature Wednesday 17th of December, 2014by Martin Lindley The new feature is available in over 50 languages and allows users to deeper explore trending topics: to do so the user clicks on a trend of interest to them.

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theEword - 3 hours ago

We already have one very cool Christmas Jumper this morning! http://t.co/jCkWMcQqjd

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theEword - 19 hours ago

Marketers: if you could send a message to yourself back in time to the start of 2014, what would it say? http://t.co/9kqlzuN11W

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theEword - 1 day ago

Google announces trending topics and video feature: http://t.co/GYYJRatwKR

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theEword - 1 day ago

What is your Christmas tradition? http://t.co/RWBAiuycS9

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theEword - 2 days ago

Slowly but surely presents are making their way under theEword tree! What's the best or worst Secret Santa you have received?

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theEweekly Wrap: 12 Dec Friday 12th of December, 2014by Martin Lindley This week: Google Penguin gets live updates, Microsoft accepts bitcoin, and old iPod sells for thousands.

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Google Zeitgeist 2014 list reveals the world's search intere... Tuesday 16th of December, 2014by Daniel Nolan See the search terms the world has been looking for this year with Google's 2014 Trends.

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theEweekly Wrap: 19 Dec Friday 19th of December, 2014by Dan Moores This week: The US thinks North Korea hacked Sony, IBM succeeds in cloud computing, and Google fights antitrust lawsuit.

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Who loves theEword

Who loves theEword Who loves theEword