Link Baiting – the process of encouraging linking to your site via the dissemination of unique, engaging content – can increase traffic and improve your rankings on search engine results pages.
Links can come from a variety of sources: other sites in your field, users on message boards, bloggers and social bookmarkers. With a good link baiting strategy, you can get your visitors to market your website for you.
Consider the fact that 58 per cent of UK internet users are active members of social networking sites such as Twitter and Facebook. Many of these users link to blog posts or news stories that interest them. With strong, unique content, you not only engage your audience but encourage them to promote your company on the internet.
For link baiting to work you need attractive content. Your website must contain more than just basic information relating to your product - adding relevant and appropriate content is only part of the job. To encourage users to share your content on the internet it must be attention-grabbing, and say something totally unique.
Not just that, but there are a number of other ways in which you can use your website to elicit interaction from your target audience and encourage them to share their opinions with others. User surveys, questionnaires and polls can be instrumental not only in gaining feedback on services but in sourcing material worthy of link baiting directly from your visitors.
How many times have you seen polls stating things such as 'X amount of women prefer mobile phones to men' quoted in the news? Often these reports are attributed to 'research carried out by' commercial companies. By hosting questionnaires on your site and using them to elicit fun, controversial or divisive views, you can produce content worthy of reproduction – not just throughout your visitors' social media circles, but also in the national media.
theEword understands what it takes to produce this compelling content, whether by truly bespoke means or with the help of your visitors. Our team of writers has 23 years of experience working in journalism, advertising campaigns, writing for commercial magazines and composing unique and entertaining copy, while our marketing and development teams are adept at making sure customer research and subsequent press communications are designed to hit the widest, most effective target possible.
Working together as a team, we thoroughly research and investigate your company and its market in order to determine the right direction for your content, questionnaires, social media and press communications. This way, you can be sure that our work will produce results – content that not only engages your visitors but helps to raise your profile and market your site.
Further reading: Search engine optimisation | Online marketing | Commercial copywriting
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