theEword provides a comprehensive suite of online marketing services, from initial consultancy right through to the day-to-day management of advertising spend. Our team conducts exhaustive research to guarantee the right approach, with transparent reporting so you can see the results.
Read more on theEword's online marketing services: Our Success Stories | About theEword | SEO in Manchester
Online marketing – choose the right tools
One of the most important elements in any form of marketing campaign is to find ways in which you can engage with desired markets and consumers. This means working out the most appropriate approach to take – and which tools to use – in order to get results. In today's online-orientated business world, many companies find that traditional forms of marketing, such as press releases, networking and product launches, are not as effective as they used to be. Attempting to use offline methods in an online context is a simple case of poor tool selection: like trying to cut food with a spoon.
For that reason, it is vital for businesses to employ methods which not only make the most of the online medium, but also use it to garner better results than their competitors. As the web develops, so too do the ways in which it can be used to promote companies and products. Over the past five years there has been an explosion in the number of methods, including search engine optimisation and social media marketing, which are specifically tailored to get results in an increasingly competitive online world.
Online marketing services
theEword offers a full range of online marketing services, all of which are designed to be as effective as possible, improve results and make the web to work for you. The most important of these is search engine optimisation, something of an umbrella term, which encompasses the processes of modifying or building websites so that they are as visible as possible to both search engines and consumers, giving them greater reach and a helping hand in the race to stay ahead of competitors. theEword carries out extensive research in order to ascertain which elements of optimisation are needed and which will be most effective in the target market. Again, if you're going to do a job, you need to use the right tools – companies should avoid wasting time and money pursuing ineffective marketing techniques.
Beyond basic SEO, online marketing gets really interesting. The new possibilities offered by today's broadband-powered web allow companies to make the medium work for them; to release products or ideas online and watch as they grow, through 'word' of mouth, to proportions that would require great investments of time and money to match using traditional PR. Of course, there are no guarantees that this will be the case. In order to ignite the spark that will see a company or product spread like wildfire across the internet, marketers must do some crucial groundwork. This is most commonly referred to as viral, or social, marketing.
This form of marketing involves releasing content – be it written, filmed or animated – of such compelling quality that users are inspired not only to consume it themselves but also to share it with other people they know; with their email contacts, their Facebook friends and Twitter followers, until the content reaches untold levels of exposure, as new people have it shared with them and decide to pass it on. theEword specialises in creating content that is designed to engage with and provide maximum interest to consumers. Our services in this area include corporate blogging, news distribution and social media marketing using brand properties.
To find out more about theEword's online marketing and SEO services,