theEword's PPC services provide a controlled outlet for your advertising spend. Their targeted nature reduces the risk factor associated with other forms of marketing.
Paid advertising
theEword offers a definitive range of closely managed paid services, using three main channels: Google AdWords, Yahoo Search Marketing and MSN adCenter. The methods we apply include campaign planning, budget control, keyword research (to prevent spend being wasted on underperforming keywords), bid management, competitor analysis, advert copywriting and A-B testing of different marketing messages.
We also provide mobile PPC and display advertising on our three main channels.
Display advertising
We run banner campaigns across sites such as MSN, MySpace, Facebook, YouTube and a number of other contextually appropriate locations. Our banners are optimised to maximise their impact.
Landing page development and testing
We develop 'landing' pages for clients' websites and then direct traffic from advertising towards them. These pages are designed to test visitors' reactions, assessing criteria such as bounce rate and conversions to determine direction for future site pages and marketing messages. We carry out extensive analysis (even down to producing a 'heat map' showing where clicks went on the page) to further optimise clients' sites and increase sales potential.
Reporting
theEword provides a fully transparent reporting service on required metrics, CPC (cost per click), CPA (cost per acquisition) and website traffic. Our system is clear, concise and, most importantly, honest, meaning clients can always see where money is being spent, and to what effect. Weekly meetings with our directors and project managers, and unlimited access to their time in between, mean our service is one of the most open and accessible available.