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Call us: 0800 014 9884

What we do

 

1Campaign Set-Up

Campaign Set Up

Fast campaign set-up for quick return
on your investment

2PPC Landing Page Optimisation

PPC Landing Page Optimisation

Constant monitoring of ad performance and
marketing trends to keep your campaign
ahead of the competiton

3Audience-Driven Campaigns

Analytics

Bespoke social media and display
advertising strategies to maximise
campaign effectiveness

4Monthly Reporting

Monthly Reporting

Reporting tailored to your
business needs

Get in touch

A strong, targeted Pay Per Click strategy is a vital component in any successful campaign, and our paid search specialists employ tried and tested methods to help your business capitalise on the opportunities provided by online advertising.

Cleverly deployed PPC ads can provide a strong source of income for your business, as these appear at the top of search engine results pages for your key terms.

What you can expect

theEword PPC team will work with you to produce a campaign that is carefully tailored to your needs and budget. Our fast campaign set-up ensures you can begin to enjoy the benefits of our work as quickly as possible.

Transparent and flexible

We are constantly monitoring your PPC campaign to ensure it continues to perform well and maximise your ROI. Our granular, transparent approach to reporting allows us to share key successes with you, as well as identify areas for improvement and devise an ongoing strategy.

For example, we study the performance of ad copy and landing pages to pinpoint ideas that attract a positive response from your customers and clients.

We are receptive to the ever-changing requirements of your business, and adopt a flexible approach that ensures we are always aligned with your goals.

Our strategy

Our team’s constant assessment of your campaign will allow us to identify any market trends and opportunities that could augment its effectiveness. We regularly liaise with service providers to help theEword remain at the forefront of market changes and new developments.

In addition, we use proven techniques such as remarketing to ensure your brand is highlighted at every stage of the conversion process.

Once users have decided to convert, we can use our in-house analysis tool Formisimo to see how your booking or order forms could be improved. In particular, Formisimo will highlight any areas that frequently cause users to abandon their conversion, allowing us to address this issue promptly.

We can also formulate a strategy to help you effectively use social media and display advertising to further enhance your campaign.

Our team is passionate about paid search, and we have a strong track record of success across a broad range of clients, so give us a call to find out how our PPC expertise could benefit your business.

Google adds 'call-only' option to AdWords Tuesday 24th of February, 2015by Dan Moores When a user clicks a call-only ad on their mobile phone, it dials the phone number displayed – instead of taking the user to a landing page on the advertiser's website.

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Google gives businesses new features Wednesday 25th of February, 2015by Martin Lindley Google has revealed two new features for businesses: one allows the use of chat features within the search engine results, while the other allows the selection of search display pictures.

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Google to start warning users on slow sites? Thursday 26th of February, 2015by Andy Williams Google is reportedly testing a system which will warn users of slower websites by flagging them up with a red “slow” label within its search results.

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theEword - 1 day ago

Google gives businesses new features: http://t.co/mYcu0V0mcu http://t.co/lFQMmXoH9N

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theEword - 1 day ago

Digital marketing tip #5: Stop obsessing over ‘channel’ http://t.co/vBFOoo1NCR http://t.co/sHzGlmKgBI

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theEword - 2 days ago

Google to start warning users on slow sites? http://t.co/X21mZu9nse http://t.co/WkazE23NBh

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theEword - 2 days ago

Why the internet is going crazy over the colour of a dress: http://t.co/OUO86YfEVm

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theEword - 2 days ago

Lessons from Hollywood on how to write content that gets attention: http://t.co/UAc17QMCOQ http://t.co/knv5DBjjce

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Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

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What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

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Starstruck: lessons from Hollywood on how to write content t... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

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Who loves theEword

Who loves theEword Who loves theEword