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What we do

 

1Campaign Set-Up

Campaign Set Up

Fast campaign set-up for quick return
on your investment

2PPC Landing Page Optimisation

PPC Landing Page Optimisation

Constant monitoring of ad performance and
marketing trends to keep your campaign
ahead of the competiton

3Audience-Driven Campaigns

Analytics

Bespoke social media and display
advertising strategies to maximise
campaign effectiveness

4Monthly Reporting

Monthly Reporting

Reporting tailored to your
business needs

Get in touch

A strong, targeted Pay Per Click strategy is a vital component in any successful campaign, and our paid search specialists employ tried and tested methods to help your business capitalise on the opportunities provided by online advertising.

Cleverly deployed PPC ads can provide a strong source of income for your business, as these appear at the top of search engine results pages for your key terms.

What you can expect

theEword PPC team will work with you to produce a campaign that is carefully tailored to your needs and budget. Our fast campaign set-up ensures you can begin to enjoy the benefits of our work as quickly as possible.

Transparent and flexible

We are constantly monitoring your PPC campaign to ensure it continues to perform well and maximise your ROI. Our granular, transparent approach to reporting allows us to share key successes with you, as well as identify areas for improvement and devise an ongoing strategy.

For example, we study the performance of ad copy and landing pages to pinpoint ideas that attract a positive response from your customers and clients.

We are receptive to the ever-changing requirements of your business, and adopt a flexible approach that ensures we are always aligned with your goals.

Our strategy

Our team’s constant assessment of your campaign will allow us to identify any market trends and opportunities that could augment its effectiveness. We regularly liaise with service providers to help theEword remain at the forefront of market changes and new developments.

In addition, we use proven techniques such as remarketing to ensure your brand is highlighted at every stage of the conversion process.

Once users have decided to convert, we can use our in-house analysis tool Formisimo to see how your booking or order forms could be improved. In particular, Formisimo will highlight any areas that frequently cause users to abandon their conversion, allowing us to address this issue promptly.

We can also formulate a strategy to help you effectively use social media and display advertising to further enhance your campaign.

Our team is passionate about paid search, and we have a strong track record of success across a broad range of clients, so give us a call to find out how our PPC expertise could benefit your business.

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

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April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

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May UK search market share: Small gain for Google Monday 1st of June, 2015by James Riches Google’s dominance of the UK search market continues, as webmasters focus on mobile and the public search for Election and Eurovision results.

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Why it’s time to stop obsessing over search engine rankings Friday 12th of June, 2015by Dan Moores In this blog, we look at why the time is well past for some business owners and directors to let go of their obsession with rankings, and focus more on metrics like traffic and conversions.

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What retailers need to know about conversion rate optimisation Monday 15th of June, 2015by Andy Williams Conversion rate optimisation (CRO) is the process increasing the number of visitors to a website into conversions. See why it's vital for retailers to use it.

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What's the best social channel for your retail brand? Wednesday 24th of June, 2015by Dan Moores You already know how vital social media presence is. Here's how you can make the most of three very popular platforms - and not just from a brand-amplification standpoint.

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Who loves theEword

Who loves theEword Who loves theEword