More theEword Staff

Al Mackin is the founder of theEword (alongside Tom Glass) and is managing director of the agency. His day-to-day role sees him overseeing our clients' projects and online marketing.

Al also manages the client training, which gives our clients access to 'best practice' SEO techniques.

Contact Al directly via email: alan at theeword dot co dot uk or visit our contact page

In 2000, Al built and subsequently managed ManchesterAD on behalf of Manchester.com, driving over three hundred thousand visitors to the site, and building a brand that achieved almost all of its readership through search engine optimisation and email marketing.

Heading up the e-commerce team at Celltalk PLC in 2004, Al managed four key mobile retailing websites, driving over £4million of turnover to the business over a two year period. Personally managing an advertising spend that peaked at £100,000 per month, the sites generated 24 per cent of the group's sales and Al managed a team of four who dealt with design and development. In 2006, Al and creative director Tom Glass set up theEword.

Al's first SEO project was to optimise for the number one search engine of the time: Altavista. Back in 1997, this was the site that most people chose to search on and he successfully achieved a number one position, generating a whopping £400 in banner advertising over the course of one month.

Outside of the office Al enjoys SEO, France, Newcastle United and the gym.

Al was one of the Crains Forty under 40 in 2009. He also holds Google Adwords, Google Analytics and Microsoft AdExcellence certification. Crains Manchester - Forty under Forty 2009Google Adwords qualified individualGoogle Analytics certified IndividualMicrosoft AdExcellence certified

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