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Al Mackin: CEO and Founder

Al Mackin co-founded theEword with creative director Tom Glass in 2006. Prior to starting theEword, Al’s work client-side made him realise that the role of a specialist search agency should go beyond the delivery of a service, and focus on the client’s bottom line. As a result, providing a commercially-minded service was a key value of theEword when it was founded, and remains so to this day.

Al has been search engine optimising commercially since 1998. He has many years of experience in high level Analytics, AB testing and PHP development. As the CEO of the agency, Al oversees the expansion of the business and manages key client projects across all teams. He is also instrumental in monitoring performance and communicating with clients, ensuring the business is always transparent.

In addition, Al runs theEword client training, including our SEO training sessions. These workshops are part of the remit to give back to the wider community, allowing businesses large and small, client or not, to learn best practice SEO techniques and get free online marketing advice. In addition, Al has helped train some of the region’s large PR agencies and local government agencies.

Commercially minded

Before establishing theEword, Al was head of e-commerce at Celltalk PLC, where he was directly responsible for four key retailing websites, driving over

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

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theEword - 8 hours ago

Ten digital marketing lessons we learned in 2014 that we need to remember this year http://t.co/g2iUeRK9QP

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theEword - 15 hours ago

We're looking for a Creative Content Executive to join our awesome team, could it be you? For more information visit http://t.co/kY311igk6M

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theEword - 4 days ago

Are you on the look out for a job in #contentmarketing? If so take a look at our latest opportunity: http://t.co/aIbg6hY9jh

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theEword - 5 days ago

Head-on with Microsoft’s super fun HoloLens http://t.co/S9DW6MVE5i

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theEword - 5 days ago

Amazing turnout and great venue for the #NorthernDigitalAwards. Good luck to everyone shortlisted! http://t.co/Wxri1uuPN5

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theEweekly Wrap: 16 Jan Friday 16th of January, 2015by Andy Williams This week: Marketing growth falls during final quarter of 2014, Facebook set to invade the office and Ryanair to offer passengers in-flight streaming to their devices.

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theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

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Ten digital marketing lessons we learned in 2014 that we nee... Tuesday 27th of January, 2015by Daniel Nolan What are the things successful marketers must not forget in 2015? This blog explores ten things 2014 taught us that we need to remember this year.

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Who loves theEword

Who loves theEword Who loves theEword