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Al Mackin: CEO and Founder

Al Mackin co-founded theEword with creative director Tom Glass in 2006. Prior to starting theEword, Al’s work client-side made him realise that the role of a specialist search agency should go beyond the delivery of a service, and focus on the client’s bottom line. As a result, providing a commercially-minded service was a key value of theEword when it was founded, and remains so to this day.

Al has been search engine optimising commercially since 1998. He has many years of experience in high level Analytics, AB testing and PHP development. As the CEO of the agency, Al oversees the expansion of the business and manages key client projects across all teams. He is also instrumental in monitoring performance and communicating with clients, ensuring the business is always transparent.

In addition, Al runs theEword client training, including our SEO training sessions. These workshops are part of the remit to give back to the wider community, allowing businesses large and small, client or not, to learn best practice SEO techniques and get free online marketing advice. In addition, Al has helped train some of the region’s large PR agencies and local government agencies.

Commercially minded

Before establishing theEword, Al was head of e-commerce at Celltalk PLC, where he was directly responsible for four key retailing websites, driving over

Testimonials

"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~

  defibshop

"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

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theEword - 4 mins ago

Five new recruits take our team to 45 > http://t.co/kgWaDcFQEK http://t.co/ILiNBUoZoo

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theEword - 3 hours ago

How about spending 3 minutes getting to know us a little better. You won’t regret it > http://t.co/lFZbrqRbjp http://t.co/bSY2pMidW3

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theEword - 15 hours ago

What do retailers need to know about testing their site? > http://t.co/a2MafNiYTl http://t.co/19f2CVm1qe

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theEword - 23 hours ago

theEword bolsters staff to 45 with new hires > http://t.co/dWh5Wfzx8R http://t.co/wPIE8JiYjq

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theEword - 1 day ago

What’s the best #socialmedia channel for your #retail brand? > http://t.co/SCGcXKlYdC http://t.co/efguM0gIS0

Why it’s time to stop obsessing over search engine rankings Friday 12th of June, 2015by Dan Moores In this blog, we look at why the time is well past for some business owners and directors to let go of their obsession with rankings, and focus more on metrics like traffic and conversions.

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What retailers need to know about conversion rate optimisation Monday 15th of June, 2015by Andy Williams Conversion rate optimisation (CRO) is the process increasing the number of visitors to a website into conversions. See why it's vital for retailers to use it.

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What's the best social channel for your retail brand? Wednesday 24th of June, 2015by Dan Moores You already know how vital social media presence is. Here's how you can make the most of three very popular platforms - and not just from a brand-amplification standpoint.

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Who loves theEword

Who loves theEword Who loves theEword