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Al Mackin: CEO and Founder

Al Mackin co-founded theEword with creative director Tom Glass in 2006. Prior to starting theEword, Al’s work client-side made him realise that the role of a specialist search agency should go beyond the delivery of a service, and focus on the client’s bottom line. As a result, providing a commercially-minded service was a key value of theEword when it was founded, and remains so to this day.

Al has been search engine optimising commercially since 1998. He has many years of experience in high level Analytics, AB testing and PHP development. As the CEO of the agency, Al oversees the expansion of the business and manages key client projects across all teams. He is also instrumental in monitoring performance and communicating with clients, ensuring the business is always transparent.

In addition, Al runs theEword client training, including our SEO training sessions. These workshops are part of the remit to give back to the wider community, allowing businesses large and small, client or not, to learn best practice SEO techniques and get free online marketing advice. In addition, Al has helped train some of the region’s large PR agencies and local government agencies.

Commercially minded

Before establishing theEword, Al was head of e-commerce at Celltalk PLC, where he was directly responsible for four key retailing websites, driving over

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

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February UK search market share: Bing breaks 7% barrier Monday 2nd of March, 2015by James Riches Last month, Bing continued to increase its share of the UK search market, jumping above 7%. Meanwhile, celebrities generated a lot of searches in a busy month for entertainment.

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Google continues to improve Knowledge Graph Tuesday 3rd of March, 2015by Andy Williams Google has continued the Stateside expansion of its Knowledge Graph feature by including hotel booking information within city search results.

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Google proposes to rank websites on facts Wednesday 4th of March, 2015by Martin Lindley Websites may soon see their Google rankings affected if they fail to meet the criteria set out in a new trustworthiness ranking, Knowledge Based Trust (KBT).

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theEword - 1 hour ago

Pinterest is testing animated ad pins to grab your attention: http://t.co/cC4hOKpvEu

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theEword - 20 hours ago

Google proposes to rank websites on facts: http://t.co/h2csehd9z4 http://t.co/2CkJjMyBqZ

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theEword - 23 hours ago

Digital marketing tip #8: You must be a film maker http://t.co/vBFOoo1NCR http://t.co/kUVs3GDhjN

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theEword - 1 day ago

Google continues to improve Knowledge Graph: http://t.co/rrVn7MJRc0

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theEword - 2 days ago

How to write content good enough for the red carpet: http://t.co/OJ73x8QklT http://t.co/BU1M2wvsVH

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Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

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What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

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Starstruck: five tricks from Hollywood you can use to write ... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

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Who loves theEword

Who loves theEword Who loves theEword