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Al Mackin: CEO and Founder

Al Mackin co-founded theEword with creative director Tom Glass in 2006. Prior to starting theEword, Al’s work client-side made him realise that the role of a specialist search agency should go beyond the delivery of a service, and focus on the client’s bottom line. As a result, providing a commercially-minded service was a key value of theEword when it was founded, and remains so to this day.

Al has been search engine optimising commercially since 1998. He has many years of experience in high level Analytics, AB testing and PHP development. As the CEO of the agency, Al oversees the expansion of the business and manages key client projects across all teams. He is also instrumental in monitoring performance and communicating with clients, ensuring the business is always transparent.

In addition, Al runs theEword client training, including our SEO training sessions. These workshops are part of the remit to give back to the wider community, allowing businesses large and small, client or not, to learn best practice SEO techniques and get free online marketing advice. In addition, Al has helped train some of the region’s large PR agencies and local government agencies.

Commercially minded

Before establishing theEword, Al was head of e-commerce at Celltalk PLC, where he was directly responsible for four key retailing websites, driving over

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

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theEword - 15 hours ago

Feeling bamboozled by digital marketing? We bust those pesky myths and reveal the truth > http://t.co/No07wPoxAv http://t.co/G8lrQ5hyPg

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theEword - 21 hours ago

We'll be hosting a Q&A as part of our event with #Google. To be apart of this send your questions to #GoogletheEword http://t.co/9RVrMnlc4g

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theEword - 1 day ago

We're looking someone talented and charismatic to be our relationship manager. Is that you? > http://t.co/e1f4lDnehU http://t.co/iaxlLyLpAe

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theEword - 2 days ago

Where better to get your Google questions answered than from Google themselves? #GoogletheEword http://t.co/QNF8zPrqVL

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theEword - 2 days ago

Do you want to write award winning #content? Here's some #tips > http://t.co/2Tpx8Ad9Mu http://t.co/KKcbLi2ehG

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Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

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Who loves theEword

Who loves theEword Who loves theEword