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Al Mackin: CEO and Founder

Al Mackin co-founded theEword with creative director Tom Glass in 2006. Prior to starting theEword, Al’s work client-side made him realise that the role of a specialist search agency should go beyond the delivery of a service, and focus on the client’s bottom line. As a result, providing a commercially-minded service was a key value of theEword when it was founded, and remains so to this day.

Al has been search engine optimising commercially since 1998. He has many years of experience in high level Analytics, AB testing and PHP development. As the CEO of the agency, Al oversees the expansion of the business and manages key client projects across all teams. He is also instrumental in monitoring performance and communicating with clients, ensuring the business is always transparent.

In addition, Al runs theEword client training, including our SEO training sessions. These workshops are part of the remit to give back to the wider community, allowing businesses large and small, client or not, to learn best practice SEO techniques and get free online marketing advice. In addition, Al has helped train some of the region’s large PR agencies and local government agencies.

Commercially minded

Before establishing theEword, Al was head of e-commerce at Celltalk PLC, where he was directly responsible for four key retailing websites, driving over


"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~


"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

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Who loves theEword

Who loves theEword Who loves theEword