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Daniel joined theEword in 2008, and worked his way up from content writer to managing director. He had previously worked as a freelance journalist, writing for publications such as the NME, DJ Magazine, CityLife, Popjustice, the Manchester Evening News and clients including Umbro and HMPJ.

Due to the rapid expansion of the business, particularly in the content team, Dan was put in charge of managing the flow of content out to our clients, becoming managing editor – and taking over responsibility for quality control across our output – just a few months after starting. He was in charge of the content department as it quadrupled in size over the course of 18 months.

As managing editor, Dan introduced the values which are now upheld as a matter of course by our content team: namely, the production of well-written, engaging and informative website copy, highly optimised for search engine optimisation but also – more importantly – of the utmost value to readers. He also placed strict emphasis on quality, bringing in measures that would help to ensure theEword’s output would remain free of mistakes or inaccuracies.

After growing the team to include four full-time writers and two freelancers, all serving monthly content requirements to an ever-growing roster of clients, Dan was promoted to the position of general manager of theEword in August 2010, then to Managing Director in November 2011.

His main responsibility is to ensure the smooth operation of teams and projects across the company, something he delivers through careful briefing, monitoring and people management. He is still in charge of quality control across the company and takes a hands-on approach to spot-checking the output of our creative departments. He also maintains a particular interest in client liaison, making it a priority to ensure the happiness of all our clients.

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

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theEword - 2 hours ago

We need someone passionate about #digital to be our client strategy director. Is that you? http://t.co/5PIBXQIRaN http://t.co/MsBI7sqjCw

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theEword - 17 hours ago

Do you see yourself working at theEword? Check out our latest #job opportunities > http://t.co/SUtPDUM2in http://t.co/9y7LWlOoym

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theEword - 1 day ago

Get a head start on your short week with our top 5 things to test on your website > http://t.co/4UX2MXV2Rh #CRO http://t.co/3ASylMbXnp

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theEword - 2 days ago

Google recently joined us to demystify #digitalmarketing. See what happened on that sunny afternoon in #Manchester > https://t.co/XnaHbXBL4p

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theEword - 2 days ago

Are you passionate about #creativecontent? Check out our recent job opportunity > http://t.co/jsk0e4Mizd #digitaljobs http://t.co/MGgwoOPjqO

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Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

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Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

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Who loves theEword

Who loves theEword Who loves theEword