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Daniel joined theEword in 2008, and worked his way up from content writer to managing director. He had previously worked as a freelance journalist, writing for publications such as the NME, DJ Magazine, CityLife, Popjustice, the Manchester Evening News and clients including Umbro and HMPJ.

Due to the rapid expansion of the business, particularly in the content team, Dan was put in charge of managing the flow of content out to our clients, becoming managing editor – and taking over responsibility for quality control across our output – just a few months after starting. He was in charge of the content department as it quadrupled in size over the course of 18 months.

As managing editor, Dan introduced the values which are now upheld as a matter of course by our content team: namely, the production of well-written, engaging and informative website copy, highly optimised for search engine optimisation but also – more importantly – of the utmost value to readers. He also placed strict emphasis on quality, bringing in measures that would help to ensure theEword’s output would remain free of mistakes or inaccuracies.

After growing the team to include four full-time writers and two freelancers, all serving monthly content requirements to an ever-growing roster of clients, Dan was promoted to the position of general manager of theEword in August 2010, then to Managing Director in November 2011.

His main responsibility is to ensure the smooth operation of teams and projects across the company, something he delivers through careful briefing, monitoring and people management. He is still in charge of quality control across the company and takes a hands-on approach to spot-checking the output of our creative departments. He also maintains a particular interest in client liaison, making it a priority to ensure the happiness of all our clients.

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

Google adds 'call-only' option to AdWords Tuesday 24th of February, 2015by Dan Moores When a user clicks a call-only ad on their mobile phone, it dials the phone number displayed – instead of taking the user to a landing page on the advertiser's website.

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Google gives businesses new features Wednesday 25th of February, 2015by Martin Lindley Google has revealed two new features for businesses: one allows the use of chat features within the search engine results, while the other allows the selection of search display pictures.

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Google to start warning users on slow sites? Thursday 26th of February, 2015by Andy Williams Google is reportedly testing a system which will warn users of slower websites by flagging them up with a red “slow” label within its search results.

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theEword - 8 hours ago

Google gives businesses new features: http://t.co/mYcu0V0mcu http://t.co/lFQMmXoH9N

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theEword - 13 hours ago

Digital marketing tip #5: Stop obsessing over ‘channel’ http://t.co/vBFOoo1NCR http://t.co/sHzGlmKgBI

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theEword - 14 hours ago

Google to start warning users on slow sites? http://t.co/X21mZu9nse http://t.co/WkazE23NBh

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theEword - 16 hours ago

Why the internet is going crazy over the colour of a dress: http://t.co/OUO86YfEVm

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theEword - 1 day ago

Lessons from Hollywood on how to write content that gets attention: http://t.co/UAc17QMCOQ http://t.co/knv5DBjjce

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Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

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What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

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Starstruck: lessons from Hollywood on how to write content t... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

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Who loves theEword

Who loves theEword Who loves theEword