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Daniel joined theEword in 2008, and worked his way up from content writer to managing director. He had previously worked as a freelance journalist, writing for publications such as the NME, DJ Magazine, CityLife, Popjustice, the Manchester Evening News and clients including Umbro and HMPJ.

Due to the rapid expansion of the business, particularly in the content team, Dan was put in charge of managing the flow of content out to our clients, becoming managing editor – and taking over responsibility for quality control across our output – just a few months after starting. He was in charge of the content department as it quadrupled in size over the course of 18 months.

As managing editor, Dan introduced the values which are now upheld as a matter of course by our content team: namely, the production of well-written, engaging and informative website copy, highly optimised for search engine optimisation but also – more importantly – of the utmost value to readers. He also placed strict emphasis on quality, bringing in measures that would help to ensure theEword’s output would remain free of mistakes or inaccuracies.

After growing the team to include four full-time writers and two freelancers, all serving monthly content requirements to an ever-growing roster of clients, Dan was promoted to the position of general manager of theEword in August 2010, then to Managing Director in November 2011.

His main responsibility is to ensure the smooth operation of teams and projects across the company, something he delivers through careful briefing, monitoring and people management. He is still in charge of quality control across the company and takes a hands-on approach to spot-checking the output of our creative departments. He also maintains a particular interest in client liaison, making it a priority to ensure the happiness of all our clients.

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

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Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

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theEword - 17 hours ago

Interested in #creativecontent? We've got just the #job for you > http://t.co/XW7eCZoWbD http://t.co/Ar2q2qR10K

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theEword - 1 day ago

Feeling bamboozled by digital marketing? We bust those pesky myths and reveal the truth > http://t.co/No07wPoxAv http://t.co/G8lrQ5hyPg

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theEword - 2 days ago

We'll be hosting a Q&A as part of our event with #Google. To be apart of this send your questions to #GoogletheEword http://t.co/9RVrMnlc4g

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theEword - 2 days ago

We're looking someone talented and charismatic to be our relationship manager. Is that you? > http://t.co/e1f4lDnehU http://t.co/iaxlLyLpAe

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theEword - 3 days ago

Where better to get your Google questions answered than from Google themselves? #GoogletheEword http://t.co/QNF8zPrqVL

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Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

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Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

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Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

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Who loves theEword

Who loves theEword Who loves theEword