My role involves leading the Content team and putting together strategies to optimise our clients’ websites.
I create copy for landing pages and blogs to encourage relevant traffic and improve visitor engagement, and constantly monitor campaigns to ensure we are reaching our goals.
I also enjoy taking part in events such as training sessions and Light a Fire, where I get to meet new people and share knowledge.
What I enjoy most about working for theEword is how I have consistently been afforded the opportunity to progress my career. I arrived here in 2012 as a content writer, and it’s very gratifying that my work has meant I’m now trusted in a senior role.
I relish the opportunity to take a central role in making our client campaigns a success, while I also appreciate that I’m now in a position to help my team progress and enjoy the same opportunities I’ve been given.
Before theEword, I worked as a copywriter for LateRooms, creating hotel reviews and city guides. At the same time, I completed a full NCTJ qualification that helped shaped my writing philosophy and style.
Prior to that, I wrote for my student newspaper at the University of Manchester, alongside studying for a degree in Linguistics.
Outside of work, I like to spend time with my friends, watch sport (mostly snooker and football) and live comedy, cook with varying levels of success and try my hand at pub quizzes.