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My role involves leading the Content team and putting together strategies to optimise our clients’ websites.

I create copy for landing pages and blogs to encourage relevant traffic and improve visitor engagement, and constantly monitor campaigns to ensure we are reaching our goals.

I also enjoy taking part in events such as training sessions and Light a Fire, where I get to meet new people and share knowledge.

What I enjoy most about working for theEword is how I have consistently been afforded the opportunity to progress my career. I arrived here in 2012 as a content writer, and it’s very gratifying that my work has meant I’m now trusted in a senior role.

I relish the opportunity to take a central role in making our client campaigns a success, while I also appreciate that I’m now in a position to help my team progress and enjoy the same opportunities I’ve been given.

Before theEword, I worked as a copywriter for LateRooms, creating hotel reviews and city guides. At the same time, I completed a full NCTJ qualification that helped shaped my writing philosophy and style.

Prior to that, I wrote for my student newspaper at the University of Manchester, alongside studying for a degree in Linguistics.

Outside of work, I like to spend time with my friends, watch sport (mostly snooker and football) and live comedy, cook with varying levels of success and try my hand at pub quizzes.


"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~


"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

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Who loves theEword

Who loves theEword Who loves theEword