Natalie Booth Online Marketing Assistant

Natalie Booth joined theEword in May 2010 after gaining three years' marketing experience in Manchester. Her previous roles, which included working in-house for some of the region's largest brands, saw Natalie amass an impressive knowledge of the digital market. Her enthusiasm and passion for the industry was immediately apparent.

Natalie's enthusiasm for online marketing centres on her love of statistics. When asked about the source of this fondness, she replied: "I like analysing the progress of a campaign." A born-and-bred Mancunian, Natalie doesn't hide her passion for the job.

Away from facts and figures, Natalie likes nothing more than going to the gym. Indeed, she has a strong interest in personal fitness, having claimed her black belt in karate some years ago. Natalie says her love for the martial art stems from watching the iconic 'Karate Kid' movie when she was a youngster. Indeed, she has been practising the sport since she was a child.

Elsewhere, Natalie also enjoys shopping online (which gives her first-hand experience of what makes a good e-commerce website) as well as the occasional soiree into Manchester's trendy Northern Quarter district.