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Rachel is theEword’s head of content, having joined as a writer in 2010. Previously she gained experience in journalism and languages and studied for an NCTJ qualification in sub-editing.

At theEword, Rachel’s day-to-day role involves planning and writing SEO content on client websites, creating content strategies based on keyword rankings and performance. She also oversees theEword’s team of content writers.

Before joining the agency, Rachel obtained a certificate in sub-editing with the NCTJ. Her journalism work began in college with articles for the North Wales Weekly News, and later the Warwick Boar. Her more recent work includes music reviews and interviews, as well as travel writing; however, she maintains her most valuable knowledge comes from work experience as an Editorial Assistant at Big Issue in the North.

Rachel studied English and French at Warwick, spending a year at Bordeaux University before graduating in 2009. She is therefore fluent in French, as well as her native Welsh; voracious reading in all three languages was what made her want to become a writer. Her short fiction won her several prizes as a teenager, and more recently she was published in an anthology of modern Welsh literature.

Away from the office Rachel enjoys music, craft and reading. She is a passionate vegetarian and a not-so-passionate gym member.

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March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

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Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

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April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

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theEword - 11 hours ago

Want more #conversions on your website? Read our top 5 things you should be testing #CRO > http://t.co/jHpwKl2Fee http://t.co/uhyV7kUcY9

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theEword - 14 hours ago

Is your website copy clear? Avoid complicated writing > http://t.co/GT46mW0o79 http://t.co/vq3tMwDQru

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theEword - 15 hours ago

Quick poll of the office reveals we'd have to agree with #NetflixUK's FOMOmeter for Manchester http://t.co/p1gJqdXCP0 http://t.co/fSp3u5Ov0W

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theEword - 21 hours ago

We need someone passionate about #digital to be our client strategy director. Is that you? http://t.co/5PIBXQIRaN http://t.co/MsBI7sqjCw

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theEword - 1 day ago

Do you see yourself working at theEword? Check out our latest #job opportunities > http://t.co/SUtPDUM2in http://t.co/9y7LWlOoym

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Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

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Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

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