Copywriting Manchester

Posted - 1st March 2010 in Copywriting

The Advertising Standards Authority will regulate copywriting on commercial websites. The organisation already covers emails, text messages, banners, pop-ups and sponsored search listings.

by Richard Frost

Posted - 18th February 2010 in Copywriting

Fortune 500 companies are failing to link paid and organic strategies. Only 25 per cent of PPC keywords also rank highly for natural search.

by Richard Frost

Posted - 30th December 2009 in Copywriting

The Middle England campaign for Dixons.co.uk has been named one of 2009's top ads. The Independent praised the "sheer quality of its copywriting".

by Richard Frost

Posted - 20th November 2009 in Copywriting

ASA has drawn attention to the benefits of precise copywriting. Its survey identified non-compliance by 9.2 per cent of health and beauty online ads.

by Richard Frost

Posted - 3rd November 2009 in Copywriting

Fresh copy is a vital component of SEO best practice. An SEO professional realised his blog was struggling for visibility because it lacked new content.

by Richard Frost

Posted - 14th October 2009 in Copywriting

The need for honesty in commercial copywriting has been underlined after the Advertising Standards Authority banned an Actimel ad for lack of evidence.

by Dan Nolan

Posted - 17th September 2009 in Copywriting

A corporate link-building strategy can be greatly enhanced by relevant content. Generating back links through article sites is also put under the microscope.

by Richard Frost

Posted - 2nd September 2009 in Copywriting

Quality commercial copywriting will attract repeat visitors and advertisers, according to a web expert. Content must also be unique to interest search engines.

by Richard Frost

Posted - 28th August 2009 in Copywriting

The secrets of SEO copywriting have been revealed by an industry insider. Keyword placement and title tags are important but readability is deemed essential.

by Richard Frost