Posted - 25th October 2012 in Copywriting, Design, Google, Search News, SEO
Google has recently updated content-focused algorithms and surveyed mobile users.
Posted - 10th October 2012 in Copywriting
Some share insightful, high quality content, but sadly others are just "turning the crank".
by Rachel Hand
Posted - 31st July 2012 in Copywriting
A number of clever ambush marketing campaigns have already targeted the Olympic Games - and more are expected.
Posted - 30th May 2012 in Copywriting
The ASA dealt with a record number of complaints in 2011 after adding online copywriting to its remit.
Posted - 25th April 2012 in SEO, Design, Copywriting, Google
Posted - 12th March 2012 in Copywriting, Online Marketing, Google
Posted - 1st February 2012 in Copywriting
TripAdvisor has been told to remove 'misleading' and 'unsubstantiated' claims on its website.
Posted - 22nd December 2011 in Copywriting
Online advertisers have been reminded to check claims after the latest judgement from the ASA.
Posted - 5th September 2011 in Copywriting
Posted - 3rd May 2011 in Copywriting
There are many ways to optimise Google Places pages through commercial copywriting, according to an expert.
Posted - 18th November 2010 in Copywriting, PR
Posted - 9th November 2010 in Copywriting, Social Media, Twitter, Social Networking, Facebook, Viral Marketing, theEword Academy
Posted - 12th October 2010 in Copywriting, Social Media, Twitter, Social Networking, PR
Posted - 2nd September 2010 in Copywriting, Online Marketing
by Rachel Hand
Posted - 10th August 2010 in Copywriting
An SEO professional has published a four-step method to attracting external links.
Posted - 29th July 2010 in Copywriting, Internet News, Online Marketing, Twitter, Internet, Social Networking, Team News, Technology, Client News, Viral Marketing, Manchester
Posted - 21st July 2010 in Copywriting
Article offers copywriting advice for official company blogs
Posted - 22nd May 2010 in Copywriting, Weekly Wrap, Online Marketing, Team News, Facebook, Client News
by Tom Mason
Posted - 26th April 2010 in Copywriting
Keyword research should focus on 'keyphrases' used by customers rather than competitive generics, an SEO expert claims.
Posted - 14th April 2010 in SEO, Copywriting, Team News
by Carli Harris
Posted - 15th March 2010 in Copywriting
Making simple changes to ads can radically improve ROI. An online marketing analyst has suggested four ways to optimise copy.
Posted - 5th March 2010 in SEO, Copywriting, Weekly Wrap, Google, Facebook
by Tom Mason
Posted - 1st March 2010 in Copywriting
The Advertising Standards Authority will regulate copywriting on commercial websites. The organisation already covers emails, text messages, banners, pop-ups and sponsored search listings.
Posted - 18th February 2010 in Copywriting
Fortune 500 companies are failing to link paid and organic strategies. Only 25 per cent of PPC keywords also rank highly for natural search.
Posted - 15th January 2010 in SEO, Copywriting, Internet News, Weekly Wrap, Google, Twitter, Social Networking, Search News, Microsoft
by Tom Mason
Posted - 11th January 2010 in SEO, Copywriting, Online Marketing, Twitter, Social Networking
by Tom Mason
Posted - 30th December 2009 in Copywriting
The Middle England campaign for Dixons.co.uk has been named one of 2009's top ads. The Independent praised the "sheer quality of its copywriting".
Posted - 20th November 2009 in Copywriting
ASA has drawn attention to the benefits of precise copywriting. Its survey identified non-compliance by 9.2 per cent of health and beauty online ads.
Posted - 10th November 2009 in Copywriting, Internet News, Google, Twitter, Social Networking
by Tom Mason
Posted - 3rd November 2009 in Copywriting
Fresh copy is a vital component of SEO best practice. An SEO professional realised his blog was struggling for visibility because it lacked new content.
Posted - 23rd October 2009 in SEO, Copywriting, Weekly Wrap, Online Marketing, Google, Social Networking
by Tom Mason
Posted - 15th October 2009 in SEO, Copywriting, theEword Academy
by Tom Mason
Posted - 14th October 2009 in Copywriting
The need for honesty in commercial copywriting has been underlined after the Advertising Standards Authority banned an Actimel ad for lack of evidence.
by Daniel Nolan
Posted - 17th September 2009 in Copywriting
A corporate link-building strategy can be greatly enhanced by relevant content. Generating back links through article sites is also put under the microscope.
Posted - 14th September 2009 in SEO, Design, Copywriting, Search News, theEword Academy
by Tom Mason
Posted - 3rd September 2009 in SEO, Copywriting, Google, theEword Academy
by Tom Mason
Posted - 2nd September 2009 in Copywriting
Quality commercial copywriting will attract repeat visitors and advertisers, according to a web expert. Content must also be unique to interest search engines.
Posted - 28th August 2009 in Copywriting
The secrets of SEO copywriting have been revealed by an industry insider. Keyword placement and title tags are important but readability is deemed essential.
Posted - 4th August 2009 in SEO, Copywriting, Internet, Search News, Technology
Posted - 31st July 2009 in SEO, Copywriting, Team News
Posted - 20th July 2009 in SEO, Copywriting, Online Marketing, Internet
by Dan Nolan
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