Posted - 1st February 2012 in Copywriting
TripAdvisor has been told to remove 'misleading' and 'unsubstantiated' claims on its website.
Posted - 22nd December 2011 in Copywriting
Online advertisers have been reminded to check claims after the latest judgement from the ASA.
Posted - 3rd May 2011 in Copywriting
There are many ways to optimise Google Places pages through commercial copywriting, according to an expert.
Posted - 10th August 2010 in Copywriting
An SEO professional has published a four-step method to attracting external links.
Posted - 21st July 2010 in Copywriting
Article offers copywriting advice for official company blogs
Posted - 26th April 2010 in Copywriting
Keyword research should focus on 'keyphrases' used by customers rather than competitive generics, an SEO expert claims.
Posted - 15th March 2010 in Copywriting
Making simple changes to ads can radically improve ROI. An online marketing analyst has suggested four ways to optimise copy.
Posted - 1st March 2010 in Copywriting
The Advertising Standards Authority will regulate copywriting on commercial websites. The organisation already covers emails, text messages, banners, pop-ups and sponsored search listings.
Posted - 18th February 2010 in Copywriting
Fortune 500 companies are failing to link paid and organic strategies. Only 25 per cent of PPC keywords also rank highly for natural search.
Posted - 30th December 2009 in Copywriting
The Middle England campaign for Dixons.co.uk has been named one of 2009's top ads. The Independent praised the "sheer quality of its copywriting".
Posted - 20th November 2009 in Copywriting
ASA has drawn attention to the benefits of precise copywriting. Its survey identified non-compliance by 9.2 per cent of health and beauty online ads.
Posted - 3rd November 2009 in Copywriting
Fresh copy is a vital component of SEO best practice. An SEO professional realised his blog was struggling for visibility because it lacked new content.
Posted - 14th October 2009 in Copywriting
The need for honesty in commercial copywriting has been underlined after the Advertising Standards Authority banned an Actimel ad for lack of evidence.
by Daniel Nolan
Posted - 17th September 2009 in Copywriting
A corporate link-building strategy can be greatly enhanced by relevant content. Generating back links through article sites is also put under the microscope.
Posted - 2nd September 2009 in Copywriting
Quality commercial copywriting will attract repeat visitors and advertisers, according to a web expert. Content must also be unique to interest search engines.
Posted - 28th August 2009 in Copywriting
The secrets of SEO copywriting have been revealed by an industry insider. Keyword placement and title tags are important but readability is deemed essential.
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