Google SWOT Analysis: It's All Mobile

Posted - 5th February 2013 in Google, Internet

Why is the search giant's success hampered by their progress in mobile marketing?

by Al Mackin

More travel choices from Google

Posted - 25th January 2013 in Google, Internet, Search News

Is your travel business listed with Google Hotel Finder? It should be.

by Liane Baddeley

What if Wikipedia carried advertising?

Posted - 3rd January 2013 in Internet, SEO

Wikipedia In Depth: Analysis and insight on the giant including what would happen if Wikipedia carried adverts.

by Al Mackin

Shifting fortunes for Google and Bing

Posted - 21st September 2012 in Google, Internet, Search News, SEO

Microsoft's Bing is still far behind Google in the search engine world - but it is gaining momentum.

by Liane Baddeley

Google, simplicity and research

Posted - 31st August 2012 in Design, Google, Internet, Internet News, Search News, SEO

Is Google's focus on simplicity and popular content making it hard to find obscure information?

by Liane Baddeley

The reign of Apple continues

Posted - 16th August 2011 in Internet, Apple

Apple and its fanatics As Apple fans are whipped into hysteria at the mere mention of a new ..

by Lauren Knowles

The growth of long tail and Google Instant

Posted - 16th February 2011 in SEO, Internet News, Online Marketing, Google, Internet, Search News, Manchester

More people are searching for long tailsLong tails are less competitive and more likely to ..

by Richard Frost

How-Do you make a mobile site?

Posted - 18th January 2011 in SEO, Design, Mobile Marketing, Internet, Team News, Technology, Manchester, Apple

theEword launches new How-Do mobile site in less than one monthEasier to use, quicker and it takes ..

by Richard Frost

Social Media. Sorted.

Posted - 29th July 2010 in Copywriting, Internet News, Online Marketing, Twitter, Internet, Social Networking, Team News, Technology, Client News, Viral Marketing, Manchester

Social media marketing is important to us here at theEword. We know the discipline may be ..

by Richard Frost

Facebook v Google - Clash of the Titans 2.0

Posted - 23rd April 2010 in Google, Internet, Facebook

The internet is buzzing with the latest news from the f8 conference in San Francisco. Mark ..

by Carli Harris

Happy birthday dotcom

Posted - 15th March 2010 in Internet News, Internet

Today marks the silver anniversary of the internet and 25-years ago, the first dotcom name was ..

by Tom Mason

The top WordPress plug-ins

Posted - 3rd March 2010 in SEO, Internet News, Internet, Technology

WordPress is the ideal solution for most people and companies wanting an online presence. It's not ..

by Adrian Mursec

Why the Guardian website breaks records

Posted - 22nd December 2009 in Internet News, Twitter, Internet, Social Networking, Technology

There's been plenty of doom and gloom around the Guardian Media Group (GMG) this year. In March, ..

by Richard Frost

Manchester Copenhagen Rally lessons don't underestimate Twitter

Posted - 9th December 2009 in Online Marketing, Twitter, Internet, Social Networking, Viral Marketing

Yesterday, I braved the wintry conditions to check out the Copenhagen Rally at Manchester Central ..

by Richard Frost

theEword MD speaks to the Twittersphere

Posted - 7th December 2009 in SEO, Online Marketing, Twitter, Internet, Social Networking, Team News

Something hot off the press for you here. theEword MD Al Mackin and social media man Tom Mason have ..

by Dan Nolan

theEweekly Wrap - Twitter, Yahoo slump and Google Analytics Intelligence

Posted - 20th November 2009 in SEO, Internet News, Weekly Wrap, Google, Twitter, Internet, Search News, Microsoft, Viral Marketing, Yahoo

Twitter goes commercialTwitter has hit the headlines with its plan to introduce paid-for accounts. ..

by Richard Frost

Urbis Manchester reaction played out on Twitter

Posted - 19th November 2009 in Twitter, Internet, Social Networking

Urbis, the creative art space renowned for its inspiring exhibitions and off-the-wall galleries, is ..

by Tom Mason

Google Caffeine out of the sandbox

Posted - 11th November 2009 in SEO, Internet News, Google, Internet, Technology

Google Caffeine is on the verge of being rolled out for real searches.In August 2009, Google ..

by Richard Frost

Social media bible religion meets Twitter

Posted - 4th November 2009 in Internet News, Twitter, Internet

What to call a Christian version of Twitter? Chritter? Twistian?No, Florida entrepreneur James ..

by Richard Frost

Advertisers go social

Posted - 28th October 2009 in PPC, Internet News, Online Marketing, Internet, Social Networking

It can be hard for clients to find out how competitors are divvying up their online ad budgets. ..

by Richard Frost

I blog, you blog, weblog

Posted - 21st October 2009 in Internet News, Online Marketing, Internet

Digital marketing specialists have just been given a fascinating insight into blogging ..

by Richard Frost

Could online ads save newspapers?

Posted - 12th October 2009 in Internet News, Online Marketing, Google, Internet, Technology

Traditionally, news has always been supported by advertising. Newspapers worked on the assumption ..

by Richard Frost

theEweekly Wrap - Windows 7, Rio Ferdinand and search market share...

Posted - 9th October 2009 in Weekly Wrap, Online Marketing, Google, Internet, Team News, Microsoft, Yahoo

Get the party startedExcitement hit theEword office this week as we took delivery of a package ..

by Dan Nolan

It's the social media wot won it

Posted - 30th September 2009 in Internet News, Internet, Social Networking, Technology

So the Sun has turned on New Labour. The day after Gordon Brown's keynote speech at the Labour ..

by Richard Frost

SEO Lessons from history

Posted - 25th September 2009 in SEO, Internet News, Google, Internet, Search News, Microsoft, Yahoo

SEO marketers make a living from predicting the future. What keywords will trend in the coming ..

by Richard Frost

Blogging: An emerging sector for digital marketers

Posted - 3rd September 2009 in PPC, Internet News, Online Marketing, Google, Internet, Technology

Blogging is so ubiquitous today that it’s easy to forget how recently it all began. This month ..

by Richard Frost

The Great Google UK SERPs Debate

Posted - 19th August 2009 in SEO, Internet News, Google, Internet, Search News, Technology

Google joins row over irrelevant SERPsThe quality of Google search engine results pages (SERPs) has ..

by Richard Frost

theEweekly Wrap 7 August 2009

Posted - 7th August 2009 in Internet News, Weekly Wrap, Google, Internet, Social Networking, Search News

Sites under siege Experts believe a coordinated attack from hackers was responsible for affecting ..

by Tom Mason

SEO copywriting: Whats changed since 2006?

Posted - 4th August 2009 in SEO, Copywriting, Internet, Search News, Technology

My SEO career began in the summer of 2006. I spent 15 months writing news content for a range of ..

by Richard Frost

Tatler most invited list - is the Guardian linkbaiting?

Posted - 20th July 2009 in SEO, Copywriting, Online Marketing, Internet

Here's a lesson in SEO linkbaiting from the Guardian, whose popular fashion and consumer culture ..

by Dan Nolan